The objective of the Mobile Council of IAB Ireland is to promote and drive the growth in mobile advertising in Ireland. In a rapidly developing market the principal roles of the Council are to educate and inform the market as to the effectiveness of mobile advertising and provide a framework for its continued growth in the mainstream media marketplace.
Chair: Kieran Harte, Distilled Media
Members:
Eamonn Fallon, Distilled Media
Ciaran Norris, Mindshare
Kevin Foley, Adforce
Warren Cray, Auto Trader
Dara Maher, Omnicommediagroup
John Patten, Digitize
Donald Douglas, Return2Sender
Adam Taylor, GT Media
Julian Hecksher, Independent Digital
Lawrence Chmara, Electric Media
Peter Clerkin, TV3
Shane Esler, O2 Media
John Granville, MyHome.ie
Ruth Fuller, Radical
Ken Wilson, Adtech
Research
Mobile Advertising Effectiveness Research: IAB UK/John Lewis
Bord Gáis Energy/Mindshare Mobile Case Study:Think Beyond App


























