Press Releases

PR: Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015 Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 September 2016 – IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth […]

PR: IAB Ireland welcomes the launch of Global Ad Coalition; Online Media Leaders Join Forces to Improve Consumer Ad Experience

Coalition for Better Ads Will Use Research & Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) – September 15, 2016 – Leading international trade associations and companies involved in online media are joining forces to improve consumers’ experience with online advertising. The Coalition for Better Ads will leverage consumer insights and cross-industry expertise […]

Press Release: IAB Ireland announce the Inaugural Irish Digital Upfronts will take place on 4th October in the CCD, Dublin

IAB Digital Upfronts is a showcase event where agencies and advertisers can hear first about the forthcoming innovations and premium digital offerings for the year ahead from Online Publishers and Tech suppliers. IAB Ireland is excited to be running our inaugural Digital Upfronts event on October 4th this year – our event will be one […]

Press Release: IAB Ireland & Nielsen release latest VOD research which confirms Video on Demand (VOD) viewing is entrenched in the market

IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market 3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched when “out & about” compared to just 47% last year Advertising acceptance in & around […]

Press Release: Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts

Brussels, 8th June 2016 Reduction of media wastage and greater cost and trading efficiencies are identified as the biggest business impacts when investing in programmatic, the second IAB Europe Attitudes towards Programmatic Advertising survey* reveals. Based on a survey of more than 900 advertisers, agencies and publishers from across 29 markets, the study provides clarity […]

Adblocking will hurt consumers and publishers – IAB Europe Press Release in response to Mobile Operator Three announcement

MOBILE OPERATOR THREE’S ROLLOUT OF NETWORK LEVEL AD BLOCKING WILL HURT CONSUMERS AND PUBLISHERS ACROSS EUROPE Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in […]

Speakers & Theme Announced for IAB Connect 2016 – Press Release

Thursday 18th February 2016   In the midst of the Digital Revolution, it is time to stop and take stock. Join us at IAB Connect 2016 to explore the digital advertising opportunities for brands and how to engage with the Irish connected consumer.  This very topical theme of ‘Digital Revolution: the connected consumer”  will be […]

Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals

Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals Brussels, 9th December 2015 – IAB Europe, in collaboration with IHS Technology, has today published the first ever AdEx Benchmark H1 2015 report1. The report reveals that online advertising grew 9.7% on […]

Europe’s booming online ad industry accounts for 1.4 million jobs, € 100 billion of Gross Value Added (GVA)*, new study reports

Brussels, BELGIUM, November 25 – Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half.  It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA)*. The figures are estimates published today in a study […]

IAB launches initiatives to improve user ad experience

Press Release   Thursday October 15th, 2015  IAB launches initiatives to improve user ad experience   Today’s announcement of the launch by IAB US of the “L.E.A.N.” ads programme and the IAB Tech Lab, following on the heels of the recent IAB Global IAB Summit, is dramatic proof of the digital advertising industry’s determination to deal […]

Safe Harbour FAQs – IAB Europe, 13th October 2015

SAFE HARBOR FAQ’s – 13 OCTOBER 2015 On 6 October 2015, the Court of Justice of the European Union (“CJEU”) delivered its judgment in C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the U.S.-EU Safe Harbor Framework. These FAQ provide an overview of the implications of the Court’s decision, as well as offer guidance to companies […]

IAB Ireland represented on IAB EU Adblocking Taskforce

Following the recent IAB Global Summit in New York  national IABs agreed to collaborate across continents in respect of a global strategy in response to ad blocking. IAB Europe has set up an Ad Blocking taskforce, Suzanne McElligott is a member of the taskforce  and will report back via IAB Ireland on agreed actions across […]

‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe

Tuesday, September 29, 2015 ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile & Programmatic Play in the Future of the Digital Video Advertising Marketplace Report Captures Country-Specific Digital Video Ad Revenues, Wireless and Broadband Availabilities & More NEW YORK, NY (September 29, 2015) — The […]

IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment

Monday, September 28, 2015 IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment Provides Actionable Insights & Recommendations for Using HTML5 Effectively in Display Ad Creative Serves as Critical Support to Newly Revised ‘IAB Display Creative Guidelines’ NEW YORK, NY (September 28, 2015) — Kicking off the 2015 IAB MIXX Conference, the IAB Technology […]

IAB USA launch an “Ad Blocking Hub” resource

IAB US have launched an “Ad Blocking Hub” which tackles the subject head-on, with definitions, commentary and coverage of the press coverage in recent weeks. What is Ad Blocking? Technologies that consumers are using to prevent the download or display of advertising. Ad blockers exist for most desktop web browsers and are now beginning to impact mobile […]

European Programmatic Market increases 70.5% to €3.65bn in 2014 according to latest IAB Europe research

Research extends to include programmatic mobile and video both showing triple digit growth Cologne, 16 September 2014 – At dmexco 2015 today, IAB Europe announced that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014. This year for the first time programmatic mobile and programmatic video figures […]

IAB Ireland CEO, Suzanne McElligott joins the board of IAB Europe

IAB Ireland Press Release – Wednesday 16September, 2015 Suzanne McElligott, CEO, IAB Ireland has been appointed a director of the pan European trade organisation, IAB Europe. The IAB Europe board is composed of representatives of ten local IAB associations, reflecting the rich diversity of markets across Europe, and ten corporate members from different stakeholder groups […]

Pigsback.com join IAB Ireland as members

Kevin Rooney, Brand Manager with Pigsback.com gives an update on the reward’s brand recent activities and their reason for becoming IAB Ireland members. Pigsback.com has been a pioneer in promoting brands in the Irish digital market since 2000.  We have 575,000 loyal member whom actively engage with our brand.  A lot has changed since we […]

New ASAI Advertising Code – Information Sessions

Read the Press Release from the ASAI on the 7th Edition of the new ASAI code which comes into affect on 1st March 2016. The new ASAI Advertising code was launched today in Dublin. The interests of the Digital Advertising Industry were represented on the Code Review Working Group by Suzanne McElligott, CEO, IAB Ireland. ASAI will […]

Global Mobile Advertising revenue tops €24 billion ($31.9 billion) in 2014

13th August, 2015 – IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed their global figures for mobile advertising revenue which surged 64.8% to €24.0bn ($31.9bn) in 2014 from €14.6bn ($19.3) in 2013, driven by continued shifting use in devices and changing consumption patterns and broad-ranging industry initiatives. Mobile […]

Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows

Brussels, 6th August 2015 – Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for […]

CopyClear – Information Session for Digital Publishers on Alcohol Advertising

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July 28th. Shane Kelly, Diageo spoke of the advertiser’s  commitment to the CopyClear process and the need for their partners across media to collaborate in ensuring alcohol advertising uses the CopyClear service. […]

Five practical steps to comply with EU ePrivacy Directive

This document is intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology companies) comply with Article 5.3 of the revised ePrivacy Directive, also known as the “Cookie Directive”, as transposed into national law throughout the EU. They are not in and of themselves a complete solution in all EU markets, but […]

IAB Europe: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth

Berlin, 21st May 2015 – At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to a market value of €30.7bn in 2014. The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – revealed that online advertising achieved double […]

IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite

Brussels, 5 May 2015 – The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising formats which offers a new branding environment to advertisers.   Gavin Stirrat, Chief Operating Officer at StrikeAd said: “The Mobile Brand Builders lay the foundation for brand advertisers to scale their […]

IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes

IAB Europe Survey on Programmatic Advertising  IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in this survey – it should take no longer than 10 minutes. The aim of this survey is to illustrate the current adoption of and attitudes towards programmatic advertising on both […]

Digital Advertising, a key driver for the European digital economy – IAB Europe Report

As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy, with the release of the report; Digital Advertising, a key driver for the European digital economy. […]

Digital Adspend grows by 34% in 2014

Digital Adspend grows by 34% in 2014 Total Online Advertising reaches a high of €263m €1 in every €3 of digital adspend is now on mobile   The 2014 IAB PwC Online Adspend Study records growth of 34% in the Irish digital ad market with a total digital spend of €263m.  Mobile adspend now accounts […]

IAB UK launches guidelines to provide greater transparency in ‘native’ digital advertising

London, Embargo 9 February 2015: The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising.   The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers […]

Digital Advertising embraces Native and Content based Advertising

Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising   This very topical theme of ‘Content: Creation, Curation and Amplification’ will be addressed at IAB Connect 2015, which takes place on Thursday, March 26th (8.30am – 1pm) in the Guinness Storehouse, Dublin 8. Digital has revolutionised the […]

IAB Ireland holds Briefing on Viewable Impressions – definition, trading & measurement

Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a better understanding and discussion on this topic. For the last 20 years digital advertising has evolved to become the most accountable advertising medium, delivering unparalleled levels of data insight and effectiveness […]

Independent News & Media announced as Sponsor of IAB Ireland’s Digital Dinner Series 2015

The first dinner of the 2015 IAB Ireland Digital Dinner Series was held recently at the RDS, Dublin, with guest speaker Sharon Walsh, Marketing Director, Heineken Ireland. Sharon spoke about her ‘Digital Wishlist for 2015’ and shared her insights, triumphs and challenges within the Digital Advertising Landscape. This first dinner of the year featured the […]

Agenda for The Power of Video on Demand morning briefing released

Video on Demand usage has sky rocketed. The IAB Ireland morning briefing explores the power of Video on Demand, launching new Irish research conducted by Nielsen, also sharing ideas on how to use Video innovatively and showcasing brands who are embracing the emotive power of Video Advertising. his brand new Irish research will explore the 3 […]

Global Certification in Digital Advertising Operations – first successful candidates

IAB Ireland are delighted to announce that Electric Media & RTE Digital are the first successful candidates to achieve the global certification. Read more in the Adworld article.   Certification in Digital Advertising Operations Digital media is always evolving. The skill set required for Advertising Operations professionals needs to move with these changes. With the proliferation of […]

Press Release: Ireland’s Advertisers are mobilising – IAB Ireland Mobile Connect 2014

IAB Ireland’s third annual mobile conference IAB Mobile Connect, took place today Thursday, October 30th at the Guinness Storehouse, Dublin. The conference started by releasing the results of the IAB PwC Online Adspend for H1 2014, a study that measures Digital Adspend across platform; desktop and mobile from the period January to June 2014. Key […]

Press Release: IAB/PwC Digital Adspend H1 2014

Digital Adspend grows by a record 40% in the first half of 2014 Total Online Advertising reaches €130m Mobile adspend is now 29% of total digital spend The H1 2014 IAB PwC Online Adspend Study sees record growth of 40% in the Irish digital advertising market with a total digital spend of €130m.  Mobile adspend […]

Press Release: IAB Ireland Mobile Audit 2014

Irish Advertisers get Mobilised 56% have mobile optimised sites ahead of EU average of 54% IAB Ireland’s first Mobile Audit of Irish Advertisers was released this morning at IAB Mobile Connect 2014. The study reports on consumers’ mobile experience of the top 100 Advertisers’* websites specifically in respect of the following criteria: Mobile optimised sites […]

Press Release: IAB Ireland Mobile Effectiveness Innocent Smoothie Case Study

IAB Ireland press release 30th October 2014 New mobile only advertising study demonstrates effectiveness of mobile advertising A research first for the Irish market measuring the effectiveness of a mobile only ad campaign has shown that mobile advertising had a higher brand impact than the average scores achieved across other media The Interactive Advertising Bureau […]

First successful Irish candidates achieve IAB Global Digital Sales Certificate

Maria Scannell, Irishmirror.ie and Frazer Waters, Donedeal.ie, are the first Irish candidates to successfully receive the IAB’s Digital Sales Certification, following an examination process in Dublin last week. The Certification represents the highest industry credential for Digital Media sales professionals.  Eligibility for the certification is based on a minimum of 2 years work experience in digital media sales which is defined […]

Press Release: Irish Sports Fans Prepare for a Smartphone World Cup

Smartphones to play major role in 2014 world cup according to ground-breaking global research from IAB Ireland is one of 11 countries participating in an International IAB study which has just been launched: 2014 World Cup: A Global Mobile perspective. The research was carried out by IAB’s across eleven markets between April and May 2014. Some 5,500 […]

IAB Europe AdEx 2012 Press Release

Online advertising sector hits all time high AdEx Benchmark 2012 reveals outstanding year for online advertising as it surpasses newspaper advertising spend for the first time Brussels 28 August 2013 – IAB Europe, in association with IHS has launched the AdEx Benchmark 2012 report, the definitive guide to online advertising spend across Europe. This year […]

Data Protection Regulation SME Roundtable

DIGITAL SMES VOICE CONCERNS ABOUT PROPOSED DATA PROTECTION REGULATION.   The forthcoming data protection Regulation is the most significant set of regulations that will impact on all business in Europe to date.  As the legislation is in the form of a Regulation it becomes law automatically in every EU member state. Once the regulation is passed […]

IAB Ireland launches consumer awareness campaign re: OBA June 2013

IAB IRELAND LAUNCHES AD CAMPAIGN IN PARTNERSHIP WITH THE EDAA TO EDUCATE AND EMPOWER CONSUMERS ABOUT TARGETED ONLINE ADVERTISING Ad campaign is designed to drive consumer awareness, provide information and enable consumer choice. Ireland among first countries in wider pan-European roll out IAB Ireland launched today a consumer-focused awareness campaign, developed and funded by the […]

IAB Europe awards MEP Sean Kelly for standing up for data privacy rights

Sean Kelly, Fine Gael MEP for Ireland South, has been selected to receive the prestigious IAB Europe Award for Leadership and Excellence for his approach to dealing with privacy concerns over shortcomings in the European Commission’s data protection proposal. IAB Europe represents more than 5,500 online advertising media, research and analytics organisations. Kelly, who serves […]

IAB PwC Online adspend study for H1 2012

Pictured at the launch of the IAB PwC Online adspend study for H1 2012 on 13th November 2012, were Nuala nic Ghearailt, PwC; Suzanne McElliott, CEO, IAB Ireland; Eamonn Fallon, Chairman, IAB Ireland Click Here for Press Release

Irish digital adspend including mobile passes the €150m mark

Online Advertising grows 12.3% year on year Mobile adspend in 2012 reached €9.9m The 2012 IAB PwC Adspend Study records a like for like growth of 12.3% year on year for the Irish market. This double-digit growth for digital is in strong contrast to the overall 6.2% decrease in adspend on other media as tracked […]

IAB Connect 2012

Over 240 delegates representing the key stakeholders in the Irish online advertising industry attended IAB Ireland’s conference, IAB Connect on February 16h. IAB Connect 2012 Press Release

Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year

Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year Irish Market leads the increase in Display with 31% growth rate Barcelona 8th June 2011:  Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average […]

IAB Europe and EIAA merge

IAB Europe and EIAA merge to form single, EMPOWERED European interactive advertising trade ASSOCIATION New organisation combines expertise in research and regulatory affairs to tackle challenges facing the industry in 2011 and beyond 18 May 2011: In an historic move, trade bodies the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau (IAB Europe) […]

Taoiseach Enda Kenny launches national programme to get Irish Business online

Dublin, Monday May 9th, 2011: An Taoiseach, Enda Kenny, T.D. today launched a national campaign to get Irish businesses online and make the most of the economic opportunity of the Internet. Getting Irish Business Online (www.gettingbusinessonline.ie) is a partnership between Google, Blacknight Internet Solutions, An Post and the County & City Enterprise Boards and is […]

IAB PwC Online Adspend 2010 Press Release

Growth of Irish Internet Adspend Surpasses Industry Forecasts 13.5% growth in online adspend 2010 compared to 2009 Display format was the best performer with 29% year on year growth. Growth trend predicted to continue for 2011 as 78% of respondents predict growth/strong growth    The 2010 IAB PwC Online Adspend Study values the Irish online […]

IAB PwC Online Adspend 2010 Launch media Coverage

Eamonn Fallon, Chairman, IAB Ireland, Suzanne McElligott, CEO, IAB Ireland, and Bartley O’ Connor, PwC at the launch of the IAB/PwC 2010 Adspend Study Sunday Business Post – Click Here The Irish Times – Click Here The Irish Times Business Podcast – Click Here RTE News website – Click Here RTE News at One – Click Here The Irish Independent.ie […]

IAB Ireland PwC Online Adspend Press Launch 2009

The first IAB Ireland PwC adspend study was launched on Tuesday July 24th at PwC. The press launch was extremely well attended by journalists from both online and traditional media. The level of media interest in our benchmark study reflects the importance of the information it provides to the advertising industry. The study captures the […]

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More
Accept Cookies
x