Please note that the office of the Data Protection Commissioner has issued guidance in respect of the General Data Protection Regulation (GDPR) which will come into force on 25th May 2018, replacing the existing data protection framework.
The guidance advises to commence planning now as the regulation has strict requirements and substantial penalties in respect of breach.
Download the report here: ‘The GDPR and You. Preparing for 2018.’
In addition to this basic law, companies engaged in digital advertising should explore EuropeanCommunities(ElectronicCommunicationsNetworksandServices)(PrivacyandElectronicCommunications)Regulations2011 – and the EU Framework for Online Behavioural Advertising. The core principles of the EU Framework are also incorporated in the ASAI Advertising Code, read more about this in the ASAI Press Release “ASAI announces new rules for Online Behavioural Advertising”.
IAB Ireland Members can view the EDAA report on the achievements of the IAB/EASA OBA Framework in its first year of operation.