Glossary

Our glossaries act as  jargon busters and will help you get to grips with all the latest online jargon. As the internet advertising industry grows, so too does the number of technical terms we need to get our heads around.

From algorithms and avatars through to WAP and wi-fi, via MPUs and ISPs, the jargon busting glossary over the following pages will help you get to grips with the watchwords and phrases at the heart of online advertising.

We have organised these glossaries into four main areas:

Digital Glossary

Social Media Glossary

Search Marketing Glossary

Video Glossary

 

 

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