Open for Bookings now!
The IAB Ireland / UTalkMarketing 2012 training schedule is informed by the specific needs of our market to grow skills and knowledge across the digital marketing mix.
We are introducing a series of one-day workshops in 3 online specialisations, Social Media, Measurement & Evaluation and Search Marketing, each of which are essential for marketers and advertising practitioners to maximise their digital return on investment.
Our Digital Foundation Course will run twice during 2012 in response to the popularity of our recent launch of this certificate course. Delegates were overwhelmingly happy with the content, the training styles, the guest presenters and the fact that the course was very much tailored to their needs. They also liked the fact that it is three consecutive Thursdays so it is completed within a tight timeframe.
All of our courses are kept to a small number, maximum 16 delegates so booking early is advisable.
IAB and UTalkMarketing also provide bespoke digital training, to enquire please email maeve@iabireland.ie
About our partner UTalkMarketing
One-day workshops:
Our one day workshops are fast paced practical sessions giving you the opportunity to engage with industry leading experts and your peers to learn more about your chosen topic.
Social Media
With Irish Online users now spending 8 hours per week on social media and 18-24 year olds 11 hours (Behaviour and Attitudes Bacardi Together Poll July 2011), Social Media is becoming a crucial part of your online marketing mix.
For this reason, IAB has identified Social Media training as a fundamental in our 2012 training calendar. Our Social Media one-day workshop, is an intense fast-paced practical session. You will leave with a greater understanding of the importance of having a social media strategy and the practical skills to formulate your own.
Next Course: Thurs 15th March 2012
Venue: Radisson Blu, Golden Lane, Dublin 8
For course details and to book click here
Measurement & Evaluation
In the current economic climate, demonstrating return on investment is more important than ever before. Digital delivers a vast amount of data, which not only allows a better understanding of consumers’ habits and needs, but also helps to measure marketing performance and optimise marketing output.
This one day course, presented with UTalkMarketing, has been specifically designed to help delegates understand what data is available, what tools can be utilised to analyse it and how it can be used to optimise campaigns to improve effectiveness.
Next Course: Thurs 29th March 2012
Venue: Radisson Blu, Golden Lane, Dublin 8
For course details and to book click here
Search Marketing
Paid search marketing is the single largest form of online advertising, holding a 45% share of Irish Online Adspend (IAB PwC Adspend Study H1 2011). Most consumers turn to search at some point during their path to purchase making it essential for every marketer to understand the fundamentals of search and its effect on all forms of advertising.
This one day session ensures delegates understand how natural and paid for search works, the key executional elements of search, how to integrate it into digital marketing campaigns and appreciate how measurement and optimisation has driven the sectors phenomenal success.
Next Course: Thurs 17th May 2012
Venue: Radisson Blu, Golden Lane, Dublin 8
For course details and to book click here
Digital Foundation Certificate
Following the success of our inaugural three-day Digital Foundation Certificate, we plan to run the same course again in April and September 2012.
This 3-day foundation certificate, course, running 1 day a week, is carefully designed to ensure that each delegate will come away with the practical knowledge of the key digital disciplines including video, mobile, search, affiliates, social media, measurement, regulations and future trends, and with the skills and confidence to implement a digital marketing plan.
Next Course: Thurs 26th April, 3rd May, 10th May
Venue: Radisson Blu, Golden Lane, Dublin 8
For course details and to book click here
Book early to guarantee your place on these courses as places are strictly limited.
About UTalkMarketing
UTalkMarketing is the leading provider of digital training to corporate clients and agencies globally including IAB UK, Leo Burnett, JWT, Saatchi & Saatchi and Omnicom.
UTalkMarketing are the recognised experts in increasing digital capability with more than 30 trainers who are specialist practitioners in the digital world. This year alone, UTalkMarketing have trained over 8,000 people for over 60 companies globally…and counting.
Their training methodology is highly practical and hugely relevant to local markets thus giving delegates not only the knowledge, but the tools to immediately put it into practice. We believe in training, not lecturing.
For more go to: www.utalkmarketing.com
