Yearly Archives: 2014

IAB Ireland in 2014 – the Year in Review

It is that time of year already, time to reflect and a look back over 2014 at the key activities, research and events at IAB...

The Power of Video on Demand, IAB Ireland Research Launch – Event Resources

Note: The next IAB Video Connect Event is scheduled for May the 14th 2015. The Power of Video on Demand, IAB Ireland Research Launch was...

Press Release: IAB Ireland launches Video On Demand Research

VOD Consumption is a daily activity for Irish adults 16-24 year viewers are the most engaged - VOD delivers harder to reach audiences Free ad funded...

Agenda for The Power of Video on Demand morning briefing released

Video on Demand usage has sky rocketed. The IAB Ireland morning briefing explores the power of Video on Demand, launching new Irish research conducted...

Global Certification in Digital Advertising Operations – first successful candidates

IAB Ireland are delighted to announce that Electric Media & RTE Digital are the first successful candidates to achieve the global certification. Read more in...

Press Release: Ireland’s Advertisers are mobilising – IAB Ireland Mobile Connect 2014

IAB Ireland’s third annual mobile conference IAB Mobile Connect, took place today Thursday, October 30th at the Guinness Storehouse, Dublin. The conference started by releasing...

Press Release: IAB Ireland Mobile Audit 2014

Irish Advertisers get Mobilised 56% have mobile optimised sites ahead of EU average of 54% IAB Ireland’s first Mobile Audit of Irish Advertisers was released...

Press Release: IAB Ireland Mobile Effectiveness Innocent Smoothie Case Study

IAB Ireland press release 30th October 2014 New mobile only advertising study demonstrates effectiveness of mobile advertising A research first for the Irish market measuring the...

A Social Media Action Plan……in a day

A review of our recent IAB Ireland Social Media Workshop held in Dublin. At IAB Ireland we have been busy re-launching our web site, improving...

Mobile Connect 2014 Agenda Released

MOBILE CONNECT 2014 - CONFERENCE AGENDA (subject to change) 8.30-9.00 REGISTRATION 9.00-9.20 WELCOME & INTRODUCTION LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2014 Suzanne McElligott, CEO, IAB...
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