VOD Consumption is a daily activity for Irish adults
16-24 year viewers are the most engaged - VOD delivers harder to reach audiences
Free ad funded...
Video on Demand usage has sky rocketed. The IAB Ireland morning briefing explores the power of Video on Demand, launching new Irish research conducted...
IAB Ireland are delighted to announce that Electric Media & RTE Digital are the first successful candidates to achieve the global certification. Read more in...
IAB Ireland’s third annual mobile conference IAB Mobile Connect, took place today Thursday, October 30th at the Guinness Storehouse, Dublin.
The conference started by releasing...
Irish Advertisers get Mobilised
56% have mobile optimised sites ahead of EU average of 54%
IAB Ireland’s first Mobile Audit of Irish Advertisers was released...
IAB Ireland press release
30th October 2014
New mobile only advertising study demonstrates effectiveness of mobile advertising
A research first for the Irish market measuring the...