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Yearly Archives: 2014

IAB Ireland in 2014 – the Year in Review

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It is that time of year already, time to reflect and a look back over 2014 at the key activities, research and events at IAB...

The Power of Video on Demand, IAB Ireland Research Launch – Event Resources

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Note: The next IAB Video Connect Event is scheduled for May the 14th 2015. The Power of Video on Demand, IAB Ireland Research Launch was...

Press Release: IAB Ireland launches Video On Demand Research

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VOD Consumption is a daily activity for Irish adults 16-24 year viewers are the most engaged - VOD delivers harder to reach audiences Free ad funded...

Agenda for The Power of Video on Demand morning briefing released

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Video on Demand usage has sky rocketed. The IAB Ireland morning briefing explores the power of Video on Demand, launching new Irish research conducted...

Global Certification in Digital Advertising Operations – first successful candidates

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IAB Ireland are delighted to announce that Electric Media & RTE Digital are the first successful candidates to achieve the global certification. Read more in...

Press Release: Ireland’s Advertisers are mobilising – IAB Ireland Mobile Connect 2014

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IAB Ireland’s third annual mobile conference IAB Mobile Connect, took place today Thursday, October 30th at the Guinness Storehouse, Dublin. The conference started by releasing...

Press Release: IAB Ireland Mobile Audit 2014

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Irish Advertisers get Mobilised 56% have mobile optimised sites ahead of EU average of 54% IAB Ireland’s first Mobile Audit of Irish Advertisers was released...

Press Release: IAB Ireland Mobile Effectiveness Innocent Smoothie Case Study

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IAB Ireland press release 30th October 2014 New mobile only advertising study demonstrates effectiveness of mobile advertising A research first for the Irish market measuring the...

A Social Media Action Plan……in a day

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A review of our recent IAB Ireland Social Media Workshop held in Dublin. At IAB Ireland we have been busy re-launching our web site, improving...

Mobile Connect 2014 Agenda Released

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MOBILE CONNECT 2014 - CONFERENCE AGENDA (subject to change) 8.30-9.00 REGISTRATION 9.00-9.20 WELCOME & INTRODUCTION LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2014 Suzanne McElligott, CEO, IAB...
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