Archive | June, 2014

TV3

By IabIreland on June 20, 2014 in Full Members, Member List

Contact Details: TV3, Westgate Business Park, Ballymount, Dublin 24. Tel No: +353 1 419 3333 Email: peter.clerkin@tv3.ie Web: www.tv3.ie Company Description: TV3 Leading Online Publisher, Media Owner, Catch-up TV and Mobile Content Services Membership Type: Full Members

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ad2one

By IabIreland on June 20, 2014 in Associate Members, Member List

Contact Details: 44 Westland Row, Dublin 2. Tel: 01 697 1716 Email: sales@ad2one.ie Web: www.ad2one.ie Company Description: ad2one is a leading premium digital sales house Membership Type: Associate Members

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View the video “How Online Behavioural Advertising Works”

By IabIreland on June 19, 2014 in New, Regulatory Affairs

[jwplayer player=”1″ mediaid=”912″]

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IAB Ireland launches consumer awareness campaign re: OBA June 2013

By IabIreland on June 19, 2014 in Regulatory Affairs

IAB Ireland launches consumer awareness campaign re: OBA June 2013

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Press Release – Data Protection Regulation SME Roundtable 14.6.13

By IabIreland on June 19, 2014 in Regulatory Affairs

Press Release – Data Protection Regulation SME Roundtable 14.6.13

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DPC Digital Presentation

By IabIreland on June 19, 2014 in Regulatory Affairs

DPC Digital Presentation

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ASAI Information Session on Digital Remit Extension

By IabIreland on June 19, 2014 in Regulatory Affairs

ASAI Extension of Digital Remit ASAI Information Session on Digital Remit Extension

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ASAI Information Session on Digital Remit Extension

By IabIreland on June 19, 2014 in Regulatory Affairs

ASAI Information Session on Digital Remit Extension

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EC Data Protection – IAB Ireland position paper 30 Mar 2012

By IabIreland on June 19, 2014 in Regulatory Affairs

EC Data Protection – IAB Ireland position paper 30 Mar 2012

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Briefing On Proposed New EU Data Protection Law By EC Representation in Ireland 1/3/12

By IabIreland on June 19, 2014 in Regulatory Affairs

Briefing On Proposed New EU Data Protection Law By EC Representation in Ireland 1/3/12 Billy Hawkes MH Boulanger Paul Sweetman

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What’s New

European Viewability Certification Framework – Documents

Q&A related to the press release European Viewability Measurement Principles Overview of the European Viewability Initiative

Launch of European Viewability Certification Framework

Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), today announces the launch of a comprehensive European Viewability Certification Framework. This […]

PR: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

FOR IMMEDIATE RELEASE IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of recommendations focusing on the reality of user experience in a digital media world of increasing consumption across multiple devices […]

We’re hiring: Part time Comms Exec

About IAB Ireland: IAB Ireland is a member of the global IAB network of online advertising trade associations. Affiliated to IAB US and IAB Europe, IAB Ireland shares the IAB purpose to PROVE, PROMOTE and PROTECT the online advertising industry. IAB’s outputs are focused on research, industry conferences and workshops, training and policy outreach to […]

IAB Global Research launched – Always On: The Mobile Consumer Experience

1 IN 5 SMARTPHONE OWNERS WORLDWIDE USE THEIR DEVICE EVERY 5 MINUTES & NEARLY HALF OF ALL USERS ARE MOTIVATED TO REACT TO ADS AFTER SEEING THEM ON MOBILE IAB Global Research Shows Mobile Web Is Preferred for Functional Tasks and Utility, While Mobile Apps Are Favored for Entertainment and Social Activities (June 13, 2017) […]

IAB Europe – Attitudes to Digital Video Advertising Infographic

IAB Europe conducted Research in November 2016 to look at the Attitudes to Digital Video Advertising among stakeholders including Advertisers, Agencies and Publishers across 31 markets across Europe, including Ireland. About the Research: An online survey was used with the help of the national IAB network to ensure a representative sample across European markets. The […]

PR: IAB Europe Research Awards 2017 Winners

Amsterdam, 24th May – IAB Europe is pleased to announce the winners of its 2017 Research Awards; Kantar Millward Brown, OMD Spain, Mediametrie, Facebook, Publicis Media, Gemius and EDAA. The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced […]

PR: Winners announced for the MIXX Awards Europe 2017

Amsterdam, 24th May – IAB Europe is pleased to announce the Gold Winners at its 2017 MIXX Europe Awards: Mindshare Turkey & Maxus Turkey, Pure New Media, Mindshare Turkey, DDB Brussels, iProspect / Dentsu Aegis Network and Framestore. The awards recognise and celebrate the year’s best digital advertising campaigns in Europe. The winners were announced […]

European Online Advertising continues double-digit growth and surpasses €40bn mark

Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and is now in its eleventh […]

Suzanne McElligott, Chief Executive of IAB Ireland Appointed to Board of ASAI

Suzanne McElligott, Chief Executive, IAB Ireland has been appointed to the board of The Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has announced four appointments to its Board, Suzanne McElligott, CEO, IAB, Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, […]

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Archive | June, 2014

TV3

ad2one

View the video “How Online Behavioural Advertising Works”

IAB Ireland launches consumer awareness campaign re: OBA June 2013

Press Release – Data Protection Regulation SME Roundtable 14.6.13

DPC Digital Presentation

ASAI Information Session on Digital Remit Extension

ASAI Information Session on Digital Remit Extension

EC Data Protection – IAB Ireland position paper 30 Mar 2012

Briefing On Proposed New EU Data Protection Law By EC Representation in Ireland 1/3/12

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