Our theme for 2018 was: Working together to do Better Given the nature of digital advertising, collaboration is the driver of IAB outputs, from brands to publishers to agencies, we believe working together is the key to success. With this in mind, our speakers at IAB Connect 2018 shared Irish case studies and creative solutions […]

IAB PwC Online Adspend FY 2017 Infographic

Thursday 12th April 2018 Irish Digital Advertising Spend grew by 10% in 2017 according to the latest IAB / PwC Online Adspend Study published today. Total Digital adspend is €491m reflecting year-on-year growth of 10% for 2017 Mobile adspend reaches €264m for the year ended 2017, with a growth rate of 14% over 2016 Video […]

Press Release Adspend 2017

Pictured at the launch of the IAB PwC Online Adspend study for 2017 at PwC, Dublin were (left to right): Suzanne McElligott, CEO, IAB Ireland, Shane Nolan, Chairman of IAB Ireland Board and Director of New Business Sales EMEA, Google, Dervla McCormack, Advisory Consulting Partner. PwC IAB Ireland press release Thursday 12th April 2018 Irish […]

Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad formats

IAB Ireland press release Thursday 22nd March 2018 Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad formats Aer Lingus, Bord Gáis Energy and Vhi Healthcare work with DMG Media Ireland and Journal Media to test the new formats with real campaigns The testing is supported […]

Blog: The latest slice of Ireland snapshot

Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media’s third annual ‘Slice of Ireland’ insights report, in partnership with Empathy Research. It is the largest and most in-depth research report of its kind conducted in the country. Over 15,000 people across JOE, Her, SportsJOE and HerFamily took part in the […]

IAB Ireland / MHC – GDPR 10 Actions to take now

December 2017 The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. IAB Ireland wants to help members understand what the new law means to their businesses and has partnered with one of our Members, Mason Hayes & Curran to produce the follow guide on GDPR tailored to the digital advertising […]

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Archive | June, 2014

Carzone.ie The Road from Research to Purchase 2014

eircom Home Sentiment Survey Sept 2013

IAB UK RealView Research

IAB Red C A Mobile Future Research Nov 2013

PwC Global Outlook Report 2013-2017

IAB PwC Online Adspend Study H1 2013 full presentation

IAB PwC Online Adspend Study H1 2013 one page synopsis

IAB Europe AdEx 2012 Full Report

IAB US Mobile Creative best practice June 2013

Mediascope: Digital first for Ireland’s Mums

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