Archive | August, 2014

Making the “right” impression in Display Advertising

The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from “served”to “viewable” impression measurement, let’s review the basics. Back in the early days of Digital Advertising, on October 27 1994 to be exact, when Wired.com (known then as “Hot Wired”)  invented and displayed the first […]

Continue Reading 0

Maximum Media

Contact Details: Distillery Building Fumbally Court Fumbally Lane Dublin 8 Tel: 01/ 6696900 Email: sales@mamimummedia.ie Web: www.maximummedia.ie, www.Her.ie, www.JOE.ie Company Description Maximum Media operates the leading lifestyle website for Irish Men and Women, JOE.ie and Her.ie. Membership Type: Ordinary Members

Continue Reading 0

Mirror Media

Contact Details: Mirror Media Ireland, Fourth Floor, Park House 191-197 North Circular Road, Dublin 7 Tel No: +353 1 8688610 Email: maria.scannell@irishmirror.ie Web: www.irishmirror.ie Company Description Online publisher and media owner. IrishMirror.ie is Ireland’s fastest growing publisher website. Having launched in mid 2013, we now boast over 1.8 Million Unique Irish Users per month. The website […]

Continue Reading 0

The Social Media recipe for success

An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at the increase in Social Media usage during the world’s biggest sporting event – World Cup 2014 in Brazil. Many records were broken during the world cup final, Facebook recorded 280 million […]

Continue Reading 0