Monthly Archives: August, 2014

Making the “right” impression in Display Advertising

The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from "served"to "viewable" impression measurement,...

Reach

Online publisher and media owner. Reach is one of the largest multimedia publishing groups in the UK & Ireland with offices in Belfast, Dublin and...

The Social Media recipe for success

An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at...
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