Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a better understanding and discussion on this topic. For the last 20 years digital advertising has evolved to become the most accountable advertising medium, delivering unparalleled levels of data insight and effectiveness […]
Archive | February, 2015
Re-targeting, performance, and the rise of the programmatic marketer
Click on the image above to view the full report. This article was published in the Sunday Business Post on the 22nd of February 2015 Steve Dempsey: Only a tiny fraction of a website’s users convert to it, but retargeting can help to zero in on the rest of them Retargeting is one of the […]
Publicis Dublin
Contact Details: Level 4, The Observatory, 7-11 Sir John Rogersons Quay, Telephone: 016499500 Email: robertjcarberry@publicis.ie / angie.lee@publicis.ie Web: www.publicis.ie Company Description: Publicis Dublin is Ireland’s most creative communications agency. Our integrated digital solutions complement and enhance our through-the-line work, ensuring brands engage with consumers on a deeper level through creative digital platforms. Membership Type: Advertising […]
Digital Wishlist 2015 – what do the industry experts predict?
At the first IAB Ireland Digital Dinner of 2015, on January 21st we took the opportunity to question some of the industry experts attending and ask “What is on your Digital Wishlist for the coming year”? Here is a synopsis of the responses. Storytelling & Content The key note speaker for the first Digital Dinner […]
IAB Europe Viewable Impressions White Paper – 11th February 2015
IAB Europe Viewable Impressions White Paper – 11th February 2015 The IAB Europe White Paper reveals trends in trading on viewable impressions across varied European markets. It aims to educate and foster confidence in this specific aspect of digital advertising trading and lays the groundwork for further reflection on recommendations for the European industry with local […]
