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Monthly Archives: February, 2015

IAB Ireland holds Briefing on Viewable Impressions – definition, trading & measurement

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Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a...

Re-targeting, performance, and the rise of the programmatic marketer

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  Click on the image above to view the full report.   This article was published in the Sunday Business Post on the 22nd of February 2015 Steve Dempsey: Only...

Digital Wishlist 2015 – what do the industry experts predict?

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At the first IAB Ireland Digital Dinner of 2015, on January 21st we took the opportunity to question some of the industry experts attending...

IAB Europe Viewable Impressions White Paper – 11th February 2015

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IAB Europe Viewable Impressions White Paper - 11th February 2015 The IAB Europe White Paper reveals trends in trading on viewable impressions across varied European...
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