Digital Adspend grows by 34% in 2014 Total Online Advertising reaches a high of €263m €1 in every €3 of digital adspend is now on mobile The 2014 IAB PwC Online Adspend Study records growth of 34% in the Irish digital ad market with a total digital spend of €263m. Mobile adspend now accounts […]
You are here: Home > Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows > 2015 > March
Archive | March, 2015
Infographic – IAB PwC 2014 Online Adspend Study
Click on the image above to view the full Infographic.
IAB UK launches guidelines to provide greater transparency in ‘native’ digital advertising
London, Embargo 9 February 2015: The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising. The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers […]
Digital Advertising embraces Native and Content based Advertising
Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising This very topical theme of ‘Content: Creation, Curation and Amplification’ will be addressed at IAB Connect 2015, which takes place on Thursday, March 26th (8.30am – 1pm) in the Guinness Storehouse, Dublin 8. Digital has revolutionised the […]
