Monthly Archives: May, 2015

IAB Europe: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth

Berlin, 21st May 2015 – At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to...

Consumer Barometer: use of the Internet around the world, with an Irish view

Introducing the Consumer Barometer by Google, a handy online tool which provides local data on the Irish market regarding digital consumer insights.  The Consumer Barometer...

IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing

IAB Ireland - Press Release 14th May 2015 IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD)...

IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite

Brussels, 5 May 2015 - The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising...

IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes

IAB Europe Survey on Programmatic Advertising  IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in...

Digital Advertising, a key driver for the European digital economy – IAB Europe Report

As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon...
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