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Monthly Archives: May, 2015

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IAB Europe: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth

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Berlin, 21st May 2015 – At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to...
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Consumer Barometer: use of the Internet around the world, with an Irish view

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Introducing the Consumer Barometer by Google, a handy online tool which provides local data on the Irish market regarding digital consumer insights.  The Consumer Barometer...
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IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing

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IAB Ireland - Press Release 14th May 2015 IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD)...
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IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite

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Brussels, 5 May 2015 - The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising...
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IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes

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IAB Europe Survey on Programmatic Advertising  IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in...
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Digital Advertising, a key driver for the European digital economy – IAB Europe Report

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As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon...
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