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Monthly Archives: May, 2015
IAB Europe: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth
May 27, 2015
Berlin, 21st May 2015 – At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to...
Consumer Barometer: use of the Internet around the world, with an Irish view
May 17, 2015
Introducing the Consumer Barometer by Google, a handy online tool which provides local data on the Irish market regarding digital consumer insights. The Consumer Barometer...
IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing
May 14, 2015
IAB Ireland - Press Release 14th May 2015 IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD)...
IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite
May 7, 2015
Brussels, 5 May 2015 - The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising...
IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes
May 7, 2015
IAB Europe Survey on Programmatic Advertising IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in...
Digital Advertising, a key driver for the European digital economy – IAB Europe Report
May 5, 2015
As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon...
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The importance of digital audio to advertisers
July 22, 2021
IAB Ireland today announced that Core is the first agency member company to become Gold Standard certified in Ireland
July 16, 2021
IAB Ireland research Listen Up Ireland 2021 records that 5 in 7 Irish Adults listen to Digital Audio weekly
July 8, 2021
Summer Signs – what can we expect from consumers and what does it mean for advertising?
June 10, 2021