Berlin, 21st May 2015 – At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to a market value of €30.7bn in 2014. The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – revealed that online advertising achieved double […]
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Archive | May, 2015
Consumer Barometer: use of the Internet around the world, with an Irish view
Introducing the Consumer Barometer by Google, a handy online tool which provides local data on the Irish market regarding digital consumer insights. The Consumer Barometer is a tool to help understand how people use the Internet across the world. It is a free online tool, that delivers consumer insights to support planning and decision-making in a […]
IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing
IAB Ireland – Press Release 14th May 2015 IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing Two thirds of Irish Adults have viewed VOD in the last 6 months Daily VOD consumption is rising The Power of VOD 2 was launched today at […]
IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite
Brussels, 5 May 2015 – The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising formats which offers a new branding environment to advertisers. Gavin Stirrat, Chief Operating Officer at StrikeAd said: “The Mobile Brand Builders lay the foundation for brand advertisers to scale their […]
IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes
IAB Europe Survey on Programmatic Advertising IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in this survey – it should take no longer than 10 minutes. The aim of this survey is to illustrate the current adoption of and attitudes towards programmatic advertising on both […]
Digital Advertising, a key driver for the European digital economy – IAB Europe Report
As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy, with the release of the report; Digital Advertising, a key driver for the European digital economy. […]
