Monthly Archives: August, 2015

Proving Social Media Effectiveness means deciding where you want to go…

IabIreland - August 31, 2015 0

Our guest blogger this month is Cian Corbett – Business Director @ Radical , who discusses how to define the role of Social Media in an overall marketing...

Global Mobile Advertising revenue tops €24 billion ($31.9 billion) in 2014

IabIreland - August 14, 2015 0

13th August, 2015 - IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed their global figures for mobile...

Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows

IabIreland - August 14, 2015 0

Brussels, 6th August 2015 - Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic...