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Monthly Archives: December, 2015

Press Releases

Data protection deal a setback for Europe

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Data protection deal a setback for Europe - 16 December 2015
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New

Video Advertising Glossary Launched

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Do you need to Jargon Bust the latest Video Advertising terms? The IAB Ireland Video Council have launched a Video Advertising Glossary to help you with...
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Blog

Developing a Calendar and Persona for your Social Communications

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Our guest blogger  is Hugh Curran - Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy...
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New

Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals

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Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals Brussels, 9th...
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Blog

2015, the year in which brands truly cracked social media (Part Two)

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This blog piece is the second part of two part post. Read the first post here. Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie...
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New

The Shift to HTML5 briefing – presentations available to download

IabIreland - 0
The Shift to HTML5 – An IAB Ireland Briefing for publishers, agencies and brands was held on the 25th of November 2015. Aimed at...
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Blog

The fantastic achievements of IAB Ireland Councils in 2015

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We have had very active councils this year with a variety of outputs across Display, Mobile, Native, Search, Social and Video Councils. Just a few...
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New

IAB Search Council, latest blog posts & glossary published

IabIreland - 0
The IAB Ireland Search Council have been busy in the last few weeks. Two blog posts have been published: - Remarketing for Search (RLSA) 101, on the Google...
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