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Monthly Archives: January, 2016

Accenture Digital

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Accenture Digital is powered by three practices –Analytics, Interactive, and Mobility. Accenture Interactive helps CMOs and marketing organisations drive superior performance through relevance at scale....

Social Media Future Focus 2016 – Customer Service

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"Looking ahead for 2016 and beyond while the big trends are important to learn and evolve with new offerings/ technology, one evolution that is...

Social Media Future Focus 2016 – New Platforms & Advertising on Instagram

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"Just when we had got used to incorporating Instagram and Snapchat in our daily routine (and on social media plans), the tech industry has...

Social Media Future Focus 2016 – The increase in Paid Social Media

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"This growth for the industry is a huge opportunity to reach interested people however as our audience newsfeeds get more and more cluttered with...

Social Media Future Focus 2016 – Video & Live Broadcasting

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"The video should be about the viewer as well as the brand. So ask yourself - what is the viewer, the person, getting from...

Expert commentary on 2016 Social Media Trends by Matt Mooney

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"There is still that underlying opinion that ‘social media was once free’ (It wasn’t) and ‘now it costs me money to reach people’ (you...

ASAI briefing on new advertising code, review & presentation download

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The ASAI & IAB Ireland held a special briefing for IAB Ireland members in Dublin on the 20th of January. The purpose of the...

Going native needs rules of engagement

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First published in the Sunday Independent on the 10th of January, 2016. View the original article by Steve Dempsey here. There's a long list of...

IPG MEDIABRANDS

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We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media-related assets. Today we manage & invest $36...

Digital Advertising Powers Ahead by Suzanne McElligott, CEO, IAB Ireland

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It's been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott - this article...
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