The Irish digital outlook remains bullish – but there’s a powder keg just waiting to explode… Suzanne McElligott of IAB Ireland talks to John McGee about the challenges the advertisers and publishers face in 2016 This article was first published in the Sunday Independent on the 30th May 2016, read the original article here. A […]
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Archive | May, 2016
Charter on Digital Advertising Best Practice (Draft for IAB Ireland Member Consultation)
Charter on Digital Advertising Best Practice Draft for IAB Ireland Member Consultation Process Whereas: The advertising-supported internet has allowed consumers to benefit from free or low cost access to quality content made available to them online, Advertising has historically played an important role in supporting free and independent media, which are critical to a functioning […]
Press release: European Online Advertising surpasses TV to record annual spend of €36.2bn
Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV market. The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – […]
