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Archive | November, 2016
Ad Blocking Research and IAB initiatives – Suzanne McElligott
IAB Ireland – Ad Blocking – Member Briefing 17.11.16 v2
IAB Initiatives combating Ad Blocking
IAB Ireland, as part of the global IAB network believes in an ad funded internet. We want to help brands reach their audiences and to provide revenue to publishers so they can continue to make their content, services and applications widely available. We believe ad blocking undermines this approach. IAB’s LEAN and DEAL initiatives are […]
