Monthly Archives: March, 2017

IAB Postion Paper on ePrivacy Regulation

IabIreland - March 29, 2017 0

Data-driven advertising is the single largest revenue source for European digital media, making up more than 75 per cent of the online revenues for...

IAB Native Breakfast Infographic – Conor Barron

IabIreland - March 29, 2017 0

Our February native advertising breakfast, sponsored by Journal Media, featured Conor Barron, Digital Communications Manager, Bord Gáis Energy. Conor discussed why Bord Gáis use native, and...

IAB Native Breakfast Infographic – Mark Brennan

IabIreland - March 29, 2017 0

Our recent Native Advertising breakfast, sponsored by Journal Media, featured Mark Brennan, ‎Head of Digital Marketing & Innovation, AIB. Mark discussed why AIB use native and...

Blog: Let’s Simplify Digital!

IabIreland - March 28, 2017 0

Our guest blogger this week is Evelyn Peters, Digital Solutions Manager, Nielsen and an IAB Ireland Member. Evelyn touches on how our digital world...

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

IabIreland - March 22, 2017 0

The Coalition for Better Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe)...