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Monthly Archives: March, 2017

IAB Postion Paper on ePrivacy Regulation

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Data-driven advertising is the single largest revenue source for European digital media, making up more than 75 per cent of the online revenues for...

IAB Native Breakfast Infographic – Conor Barron

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Our February native advertising breakfast, sponsored by Journal Media, featured Conor Barron, Digital Communications Manager, Bord Gáis Energy. Conor discussed why Bord Gáis use native, and...

IAB Native Breakfast Infographic – Mark Brennan

IabIreland - 0
Our recent Native Advertising breakfast, sponsored by Journal Media, featured Mark Brennan, ‎Head of Digital Marketing & Innovation, AIB. Mark discussed why AIB use native and...

Blog: Let’s Simplify Digital!

IabIreland - 0
Our guest blogger this week is Evelyn Peters, Digital Solutions Manager, Nielsen and an IAB Ireland Member. Evelyn touches on how our digital world...

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

IabIreland - 0
The  Coalition  for  Better  Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe)...

Blog: When will brands learn to demand quality? by Hugo McCafferty

IabIreland - 0
Our guest blogger this week is Hugo McCafferty, Native Editor at Independent News & Media. Hugo's piece focuses on the quality of native content...

Implications of the GDPR for the Digital Advertising Industry by IabIreland on March 8, 2018

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The General Data Protection Regulation comes into effect on May 25th, 2018 with new data protection regulations which requires Irish businesses in the digital...
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