Monthly Archives: March, 2017

IAB Postion Paper on ePrivacy Regulation

Data-driven advertising is the single largest revenue source for European digital media, making up more than 75 per cent of the online revenues for...

IAB Native Breakfast Infographic – Conor Barron

Our February native advertising breakfast, sponsored by Journal Media, featured Conor Barron, Digital Communications Manager, Bord Gáis Energy. Conor discussed why Bord Gáis use native, and...

IAB Native Breakfast Infographic – Mark Brennan

Our recent Native Advertising breakfast, sponsored by Journal Media, featured Mark Brennan, ‎Head of Digital Marketing & Innovation, AIB. Mark discussed why AIB use native and...

Blog: Let’s Simplify Digital!

Our guest blogger this week is Evelyn Peters, Digital Solutions Manager, Nielsen and an IAB Ireland Member. Evelyn touches on how our digital world...

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

The  Coalition  for  Better  Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe)...

Blog: When will brands learn to demand quality? by Hugo McCafferty

Our guest blogger this week is Hugo McCafferty, Native Editor at Independent News & Media. Hugo's piece focuses on the quality of native content...

Implications of the GDPR for the Digital Advertising Industry by IabIreland on March 8, 2018

The General Data Protection Regulation comes into effect on May 25th, 2018 with new data protection regulations which requires Irish businesses in the digital...
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