About IAB Ireland: IAB Ireland is a member of the global IAB network of online advertising trade associations. Affiliated to IAB US and IAB Europe, IAB Ireland shares the IAB purpose to PROVE, PROMOTE and PROTECT the online advertising industry. IAB’s outputs are focused on research, industry conferences and workshops, training and policy outreach to […]
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Archive | June, 2017
IAB Global Research launched – Always On: The Mobile Consumer Experience
1 IN 5 SMARTPHONE OWNERS WORLDWIDE USE THEIR DEVICE EVERY 5 MINUTES & NEARLY HALF OF ALL USERS ARE MOTIVATED TO REACT TO ADS AFTER SEEING THEM ON MOBILE IAB Global Research Shows Mobile Web Is Preferred for Functional Tasks and Utility, While Mobile Apps Are Favored for Entertainment and Social Activities (June 13, 2017) […]
IAB Europe – Attitudes to Digital Video Advertising Infographic
IAB Europe conducted Research in November 2016 to look at the Attitudes to Digital Video Advertising among stakeholders including Advertisers, Agencies and Publishers across 31 markets across Europe, including Ireland. About the Research: An online survey was used with the help of the national IAB network to ensure a representative sample across European markets. The […]
