Monthly Archives: November, 2017

Blog: A different approach to measurement will help advertisers and agencies give credit where it’s due

Our Guest Blogger, Giorgio Vildacci, Product Marketing Manager from Quantcast summarizes how a different approach to measurement can help advertisers and agencies give credit...

Research: The Mobile Consumer Experience (Oct 2017)

Mobile adoption and usage is prevalent in Ireland and Globally. Mobile devices are an integral part of consumers’ daily lives. 26th October, 2017 IAB Ireland, as...

Research: IAB Ireland & Nielsen release latest Irish VOD research ‘The Power of VOD 4’

IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market •   74% of Irish Adults...
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