Archive | November, 2017

A different approach to measurement will help advertisers and agencies give credit where it’s due

Our Guest Blogger, Giorgio Vildacci, Product Marketing Manager from Quantcast summarizes how a different approach to measurement can help advertisers and agencies give credit where credit is due. As the industry matures, advertisers are increasingly investing in new ways to measure the impact of digital advertising in the customer journey. However, the way most companies […]

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Mobile adoption and usage is prevalent in Ireland and Globally. Mobile devices are an integral part of consumers’ daily lives.

26th October, 2017 IAB Ireland, as part of the wider IAB family participated in Research in May of this year to understand the latest trends of mobile behaviors and perceptions. The research was conducted by OnDevice Research across 18 countries.  Specifically, the objectives of the Research were to:  •   Understand consumers’ mobile internet usage and […]

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IAB Ireland & Nielsen release latest Irish VOD research confirms Video on Demand (VOD) viewing continues to grow with half of viewers watching daily

IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market   •   74% of Irish Adults (16 +) have watched VOD in the last 6 months •   Half of VOD viewers watch daily, rising to 3 in 4 amongst adults under 25. •   40% of […]

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