Archive | December, 2017

Blog: The latest slice of Ireland snapshot

Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media’s third annual ‘Slice of Ireland’ insights report, in partnership with Empathy Research. It is the largest and most in-depth research report of its kind conducted in the country. Over 15,000 people across JOE, Her, SportsJOE and HerFamily  took part in the […]

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IAB Ireland / MHC – GDPR 10 Actions to take now

December 2017 The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. IAB Ireland wants to help members understand what the new law means to their businesses and has partnered with one of our Members, Mason Hayes & Curran to produce the follow guide on GDPR tailored to the digital advertising […]

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Blog: More Mobile, more Opportunity?

Our guest Blogger, Colleen Savage, Strategic Planner and Brand Storytelling from WaveMaker has summarised some key findings from the 2017 IAB Ireland Nielsen study on Irish people’s video viewing, as it continues to both increase in time and expand across all ages and demographics. The insights she uncovers facilitate the planning approach and prove the […]

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