Yearly Archives: 2019

IAB Ireland Board Statement in respect of Maximum Media incorrect reporting of audio stream audience numbers

IAB Ireland Statement Friday 6 December, 2020 As the trade organisation for digital advertising, IAB Ireland has been extremely concerned since learning of the incorrect reporting...

IAB IRELAND RESPONSE TO ALLEGATIONS OF FRAUDULENT REPORTING OF DIGITAL BRANDED CONTENT

IAB Ireland Statement 15th November 2019 IAB Ireland is the trade organisation for digital advertising in Ireland and part of the global IAB...

IAB MoVi 2019 Presentations

Our theme for IAB MoVi 2019 was Partnership in Practice. As Digital evolves, partnership is more important than ever to sustain a healthy digital ecosystem, and...

IAB UK study: The Rules of Attention

In July 2019, IAB UK conducted a study looking at The Rules of Attention The aim of this study is to understand more about the...

Using Digital Display to drive brand metrics

IAB IRELAND CHUPI RESEARCH PROVES THE BRANDING POWER OF DISPLAY ADVERTISING ON CONTENT RICH SITES Awareness increased by 20% among Chupi’s target audience and...

IAB Europe & IAB Tech Lab releases TCF 2.0

IAB Europe & IAB Tech Lab Release Updated Transparency & Consent Framework IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the...

GDPR Update and Recommended Actions 1 year on

One year since GDPR was enacted, IAB Ireland along with colleagues from IAB Europe met with the DPC (Data Protection Commissioner) here in Dublin...

IAB Europe launches Public Comment for GDPR TCF ver 2.0

IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0 IAB Europe, alongside the IAB Tech Lab, have today announced that...

IAB Connect 2019 – Presentations

Our theme for IAB Connect 2019, held on 5th April, 2019 at the Guinness Storehouse was A Better Digital World. The agenda was designed to...

Listen Up Ireland – Digital Audio Research Ireland 2019

IAB Ireland’s Mobile and Audio Council commissioned Red C Research to conduct Research into the Digital Audio Opportunity in Ireland. The research sought to establish...
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