Monthly Archives: November, 2019

IAB MoVi 2019 Presentations

IabIreland - November 11, 2019 0

Our theme for IAB MoVi 2019 was Partnership in Practice. As Digital evolves, partnership is more important than ever to sustain a healthy digital ecosystem, and...

IAB UK study: The Rules of Attention

IabIreland - November 7, 2019 0

In July 2019, IAB UK conducted a study looking at The Rules of Attention The aim of this study is to understand more about the...

Using Digital Display to drive brand metrics

IabIreland - November 7, 2019 0

IAB IRELAND CHUPI RESEARCH PROVES THE BRANDING POWER OF DISPLAY ADVERTISING ON CONTENT RICH SITES Awareness increased by 20% among Chupi’s target audience and...