Archive | November, 2019

IAB MoVi 2019 Presentations

Our theme for IAB MoVi 2019 was Partnership in Practice. As Digital evolves, partnership is more important than ever to sustain a healthy digital ecosystem, and to enable Brands to maximise the best Return on their Advertising Spends. We showcased amazing digital case studies from AIB and Heineken 0.0%, as well as award winning Digital Creative […]

Continue Reading 0

IAB UK study: The Rules of Attention

In July 2019, IAB UK conducted a study looking at The Rules of Attention The aim of this study is to understand more about the factors that determine the amount of attention online ads receive. Specifically, IAB UK have tested the following: Quality of environment Location of the ad Device-appropriate ad units The impact of […]

Continue Reading 0

Using Digital Display to drive brand metrics

IAB IRELAND CHUPI RESEARCH PROVES THE BRANDING POWER OF DISPLAY ADVERTISING ON CONTENT RICH SITES Awareness increased by 20% among Chupi’s target audience and by 38% in the general population 48% increase in Brand Consideration Brand Image metrics grew by 16% IAB Ireland’s Publisher Council partnered with Mindshare and client Chupi to run a digital […]

Continue Reading 0