Monthly Archives: November, 2019

IAB MoVi 2019 Presentations

Our theme for IAB MoVi 2019 was Partnership in Practice. As Digital evolves, partnership is more important than ever to sustain a healthy digital ecosystem, and...

IAB UK study: The Rules of Attention

In July 2019, IAB UK conducted a study looking at The Rules of Attention The aim of this study is to understand more about the...

Using Digital Display to drive brand metrics

IAB IRELAND CHUPI RESEARCH PROVES THE BRANDING POWER OF DISPLAY ADVERTISING ON CONTENT RICH SITES Awareness increased by 20% among Chupi’s target audience and...
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