Archive | December, 2019

IAB Ireland Board Statement in respect of Maximum Media incorrect reporting of audio stream audience numbers

IAB Ireland Statement Friday 6 December, 2020 As the trade organisation for digital advertising, IAB Ireland has been extremely concerned since learning of the incorrect reporting of audio stream audience numbers which has been the subject of recent reports involving Maximum Media. On learning of this incident, IAB Ireland issued a statement on November 15th […]

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IAB IRELAND RESPONSE TO ALLEGATIONS OF FRAUDULENT REPORTING OF DIGITAL BRANDED CONTENT

IAB Ireland Statement 15th November 2019 IAB Ireland is the trade organisation for digital advertising in Ireland and part of the global IAB network. IAB promotes the highest standards and best practice globally across its member companies from Publishers to Brands from Media agencies to Digital Service Vendors. IAB Ireland’s Publisher Council has developed a […]

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