Archive | March, 2020

Audio, our constant companion

As we WFH and observe social distancing and social isolation, digital audio consumption has become more central to all of our lives. Audio has been identified as one of the key digital growth drivers with predictions that the European digital audio market will grow to €1.5 m by 2023. Infographic is available here and a […]

Continue Reading 0

IAB Ireland Publisher Members report considerable uplift in traffic

IAB Ireland press release Friday, March 26th, 2020 IAB IRELAND PUBLISHER MEMBERS RESPONSE TO COVID-19 As recognised by our politicians and HSE leaders, quality content sites have never been more important as a source of authoritative information concerning the COVID-19 pandemic. IAB Ireland Publisher Council members have focused their resources on meeting the challenge of […]

Continue Reading 0

A Post-Cookie World

Ian Maxwell, Co-Chair, IAB Ireland Display Trading Council and CEO/Co-Founder of Converge Digital shares his thoughts on the implications for our digital advertising industry.  (for publication in IAB Europe Post Cookie Guide – mid April 2020)   The blocking of third-party cookies in Chrome will bring the single biggest change to the digital advertising ecosystem since […]

Continue Reading 0

IAB Ireland update: Coronavirus – COVID-19

IAB Ireland is keeping a watching brief on Government / HSE guidelines in respect of the Coronavirus – COVID-19. We have postponed IAB Connect 2020 which was originally to take place on 2nd April – a new date in June will be provisionally confirmed shortly.   However, we are working as usual and will continue to engage […]

Continue Reading 0