Archive | April, 2020

Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend Study

IAB Ireland press release Friday, 24th April 2020 Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend Study published today. Total digital adspend was €673m reflecting year-on-year growth of 17% for 2019 Social and video drive online display advertising’s 30% growth to €326m in 2020 Search […]

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IAB Ireland Survey on impact of Covid-19 on the Digital Advertising Industry

IAB Ireland press release Wednesday, April 22nd 2020 IAB IRELAND SURVEY ON IMPACT OF COVID-19 ON THE DIGITAL ADVERTISING INDUSTRY IAB Ireland surveyed its members from across the digital advertising industry in respect of the impact of COVID-19 on the Irish digital advertising market. Participants included adtech companies, agencies, digital service providers,  networks, platforms and […]

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Further Notes on DPC Guidance and Report on Cookies

NOTES ON DPC GUIDANCE AND REPORT ON COOKIES – 15th April 2020 In respect of the overall guidance, the DPC emphasises that it is essential to ensure that your CMP is properly installed with effective tag management integration, that implementation of valid consent is as per the GDPR definition (see below) and is up to […]

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An IAB Ireland note on the DPC Report on the use of cookies and other tracking technologies

The Data Protection Commission published yesterday (6 April 2020) a report on the use of cookies and other tracking devices.  Read the full Report here. The report findings are based on the DPC’s  review/sweep which was conducted between August and December 2019 across a selection of websites.  A range of sectors featured in this sweep including […]

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