Yearly Archives: 2021

IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA)

Brussels, 27 October 2021 — IAB Europe, representing the digital advertising and marketing ecosystem, today launched its #NoEasyWins campaign, highlighting how a ban on targeted advertising would...

Digital Reboot sponsored by Mediahuis – webinar recording

Our Q4 Digital Reboot in partnership with Mediahuis, took place on October 20th, 2- 3 pm where we discussed Programmatic trends: the obstacles and opportunities. Dr Daniel...

Retail Digital Strategies for Black Friday & Christmas 2021 – Event presentations and recordings

Retail Digital Strategies for Black Friday & Christmas 2021 Date – 13th October 2021, 10am - 12pm Retail Ireland Skillnet in partnership with IAB Ireland hosted a...

GROWING TRANSPARENCY AND TRUST IN DIGITAL ADVERTISING

First published on adworld.ie on Friday, October 1st, 2021 With growing pressure from both consumers and regulators to improve privacy and transparency within the digital...

Reach plc has become the latest publisher member to become Gold Standard certified in Ireland

IAB Ireland press release 24 September 2021 The Gold Standard, which was developed by IAB UK, was adopted by IAB Ireland in February 2021. This set...

Protected: Digital Trust Forum – Event Recording

With growing pressure from both consumers and regulators to improve privacy and transparency within the digital advertising ecosystem, IAB Ireland’s hosted our first Digital Trust Forum to explore...

The importance of digital audio to advertisers

Sara Eslami examines the findings of the latest wave of IAB Ireland’s Digital Audio research which was carried out by RED C. NOTE: This piece...

IAB Ireland today announced that Core is the first agency member company to become Gold Standard certified in Ireland

Core is the first IAB Ireland agency member company to achieve IAB Gold Standard certification for their portfolio of agencies: Mediaworks, Starcom, Spark Foundry...

IAB Ireland research Listen Up Ireland 2021 records that 5 in 7 Irish Adults listen to Digital Audio weekly

IAB Ireland press release Thursday 8th July, 2021 IAB Ireland research Listen Up Ireland 2021 records that 5 in 7 Irish Adults listen to Digital Audio...

Summer Signs – what can we expect from consumers and what does it mean for advertising?

Our guest blogger is Richard Colwell, CEO, Red C Research looking ahead to Summer 2021 and beyond! As we move into summer months a much...
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