Monthly Archives: February, 2021

Member Update – Post third party Cookie

Member only Briefing – PTPC Update! This Zoom briefing updated IAB Ireland members on the industry solutions being developed with IAB Ireland members. Agenda: Intro – Suzanne McElligott CEO,...

IAB Ireland Guide to Contextual Targeting

IAB Ireland Launches Contextual Targeting Guide 24/2/21 Digital advertising has been built on the ability to track individual’s online usage in orderto measure performance better,...

Gold Standard launched in Ireland

IAB Ireland press release 5 February, 2021 IAB Ireland Launches the Gold Standard in Ireland Established by IAB UK, the Gold Standard has four aims: to uphold...
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