Yearly Archives: 2022

In 2022, 6 in 8 adults in Ireland listen to digital audio in an average week

IAB Ireland's Digital Audio Council commissioned Red C Research to conduct a fourth wave of Listen Up Ireland - a deep-dive into Digital Audio...

NEW Irish research – Attention on Publisher sites

Irish Quality Content sites over index on advertising attention Attention measurement has become a key digital advertising metric, IAB Ireland’s Brand council has prioritised Attention...

IAB Connect H2 Presentations

IAB CONNECT H2 2022 took place on 17th November 2022, at The Alex Hotel, Dublin. Our theme was Designing our Digital Future. Scroll down...

State of the Nation – Digital Advertising Outlook

Webinar Recording IAB Europe’s Chief Economist, Daniel Knapp presented a ‘State of the Nation’ digital advertising special edition on 13th October, 2022. In these uncertain...

Capitalising on Black Friday Sales – Workshop Recordings

IAB Ireland and Retail Ireland Skillnet hosted a Workshop to help retailers to develop effective strategies for Black Friday 2022. Our expert speakers shared how...

IAB Europe Reacts to Belgian Data Protection Authority’s Notification to Proceed

IAB Europe Reacts to Belgian Data Protection Authority’s Notification to Proceed with Action Plan Examination, Despite Outstanding Questions of Legality BRUSSELS, BELGIUM – 7th October...

The role of Digital across the Advertising Funnel

Digital advertising’s rapid global growth has democratised the space. Display and video options are now wide-ranging, data-basedtargeting with geofencing and sequential solutions for different...

Yahoo

Yahoo is a global media and advertising company connecting people to their passions. We reach close to a billion people around the world, bringing them...

Rothco

Rothco is a creative and advertising agency based in Dublin, Ireland. The agency was founded in 1995, employs more than 150 people, and was acquired...

Ad Net Zero – July 2022 webinar recording

On Thursday 21st July, we held a webinar to share the detail behind Ad Net Zero - Advertising’s response to the climate emergency. IAB Ireland...
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