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Yearly Archives: 2022
Buyers are positive about Industry Standards such as the Gold Standard
December 12, 2022
From its launch in the UK in 2018 and adoption in Ireland in 2021 the IAB Gold Standard has rapidly become a prerequisite for...
In 2022, 6 in 8 adults in Ireland listen to digital audio in an average week
December 1, 2022
IAB Ireland's Digital Audio Council commissioned Red C Research to conduct a fourth wave of Listen Up Ireland - a deep-dive into Digital Audio...
NEW Irish research – Attention on Publisher sites
November 23, 2022
Irish Publisher sites over index on advertising attention Attention measurement has become a key digital advertising metric, IAB Ireland’s Brand council has prioritised Attention as...
IAB Connect H2 Presentations
November 21, 2022
IAB CONNECT H2 2022 took place on 17th November 2022, at The Alex Hotel, Dublin. Our theme was Designing our Digital Future. Scroll down...
State of the Nation – Digital Advertising Outlook
November 9, 2022
Webinar Recording IAB Europe’s Chief Economist, Daniel Knapp presented a ‘State of the Nation’ digital advertising special edition on 13th October, 2022. In these uncertain...
Capitalising on Black Friday Sales – Workshop Recordings
October 20, 2022
IAB Ireland and Retail Ireland Skillnet hosted a Workshop to help retailers to develop effective strategies for Black Friday 2022. Our expert speakers shared how...
IAB Europe Reacts to Belgian Data Protection Authority’s Notification to Proceed
October 7, 2022
IAB Europe Reacts to Belgian Data Protection Authority’s Notification to Proceed with Action Plan Examination, Despite Outstanding Questions of Legality BRUSSELS, BELGIUM – 7th October...
The role of Digital across the Advertising Funnel
September 29, 2022
Digital advertising’s rapid global growth has democratised the space. Display and video options are now wide-ranging, data-basedtargeting with geofencing and sequential solutions for different...
August 29, 2022
Yahoo is a global media and advertising company connecting people to their passions. We reach close to a billion people around the world, bringing them...
August 17, 2022
Rothco is a creative and advertising agency based in Dublin, Ireland. The agency was founded in 1995, employs more than 150 people, and was acquired...
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Attention in the Spotlight: resources & research from three IABs
February 22, 2023
Reps from Meta & TikTok join IAB Ireland Board
February 10, 2023
Understanding your customers in a Cookieless World – Webinar Recording
February 8, 2023
Digital Reboot Webinar Recording – Agency Predictions 2023
January 26, 2023