Ad Formats

IAB PC & Tablet Brand Builders – IAB Europe has launched Brand Builders (March 2015), a suite of six recommended brand advertising formats and framework for PC and Tablet which offers a new branding environment to advertisers. The framework aims to drive brand investment into digital media.

IAB Mobile Brand Builders –  IAB Europe launches ‘Mobile Brand Builders’ – a suite of five mobile brand advertising formats which offers a new branding environment to advertisers. The Mobile Brand Builders recommendation aims to fuel the increase of brand advertising on mobile through Programmatic Trading by simplifying the landscape of mobile ad formats across Europe and reducing the processes and costs related with planning and booking national and Europe-wide brand advertising campaigns.