Irish Digital Advertising Spend grew by 4% in 2022 according to the latest IAB Ireland / PwC Online Adspend Study published today

Friday 12th May, 2023 Total digital ad spend was €861m in 2022, reflecting a growth of 4% from...

Reps from Meta & TikTok join IAB Ireland Board

IAB Ireland press release Thursday, 9th February, 2023 IAB Ireland is delighted to announce two new Board Directors: Anastasia Mariussen,...

IAB Europe Reacts to Belgian Data Protection Authority’s Notification to Proceed

IAB Europe Reacts to Belgian Data Protection Authority’s Notification to Proceed with Action Plan Examination, Despite Outstanding...

HFSS Product Advertising is included in IAB Tech Lab’s Ad Product Taxonomy version 1.1

Following the ASAI code’s inclusion of a threshold for High Fat, Salt and Sugar (HFSS) advertising across...

LAUNCH of AD NET ZERO in IRELAND

IAPI (Institute of Advertising Practitioners in Ireland), AAI (Advertising Association of Ireland), MII (The Marketing Institute of Ireland, CPI (Commercial Producers of Ireland) and IAB have...

IAB Ireland / PWC Online Adspend 2021 study launched

IAB Ireland Press Release 13th April 2022 Irish Digital Advertising Spend grew by 27% in 2021 according to the...