HFSS Product Advertising is included in IAB Tech Lab’s Ad Product Taxonomy version 1.1

Following the ASAI code’s inclusion of a threshold for High Fat, Salt and Sugar (HFSS) advertising across...

LAUNCH of AD NET ZERO in IRELAND

IAPI (Institute of Advertising Practitioners in Ireland), AAI (Advertising Association of Ireland), MII (The Marketing Institute of Ireland, CPI (Commercial Producers of Ireland) and IAB have...

IAB Ireland / PWC Online Adspend 2021 study launched

IAB Ireland Press Release 13th April 2022 Irish Digital Advertising Spend grew by 27% in 2021 according to the...

IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA)

Brussels, 27 October 2021 — IAB Europe, representing the digital advertising and marketing ecosystem, today launched its #NoEasyWins campaign, highlighting...

Reach plc has become the latest publisher member to become Gold Standard certified in Ireland

IAB Ireland press release 24 September 2021 The Gold Standard, which was developed by IAB UK, was adopted by...

IAB Ireland today announced that Core is the first agency member company to become Gold Standard certified in Ireland

Core is the first IAB Ireland agency member company to achieve IAB Gold Standard certification for their...