Irish Digital Advertising Spend grew by 11% in 2023 according to the latest IAB Ireland / PwC Online Adspend Study published today

Total digital ad spend was €958m in 2023, reflecting a growth of 11% from 2022. Digital display advertising...

Just under 8 in 10 Adults in Ireland listen to Digital Audio

Latest research reveals that just under 8 in 10 adults (18+) in Ireland listen to Digital Audio...

Reps from Meta & TikTok join IAB Ireland Board

IAB Ireland press release Thursday, 9th February, 2023 IAB Ireland is delighted to announce two new Board Directors: Anastasia Mariussen,...

IAB Europe Reacts to Belgian Data Protection Authority’s Notification to Proceed

IAB Europe Reacts to Belgian Data Protection Authority’s Notification to Proceed with Action Plan Examination, Despite Outstanding...

HFSS Product Advertising is included in IAB Tech Lab’s Ad Product Taxonomy version 1.1

Following the ASAI code’s inclusion of a threshold for High Fat, Salt and Sugar (HFSS) advertising across...

LAUNCH of AD NET ZERO in IRELAND

IAPI (Institute of Advertising Practitioners in Ireland), AAI (Advertising Association of Ireland), MII (The Marketing Institute of Ireland, CPI (Commercial Producers of Ireland) and IAB have...