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IAB launches Global and Irish study looking at Live Streaming Video – June 2018

IAB Ireland press release THURSDAY, JUNE 14TH, 2018 IAB GLOBAL STUDY SHOWS THAT 68% OF IRISH CONSUMERS HAVE LIVE STREAMED VIDEO & 40% ARE LIVE STREAMING MORE NOW THAN A YEAR AGO 58% OF IRISH CONSUMERS WHO HAVE PREVIOUSLY LIVE STREAMED VIDEO PLAN TO WATCH THE 2018 FIFA WORLD CUP LIVE ONLINE More than two-thirds […]

IAB Ireland Publishers Commercial Charter

7th June, 2018 IAB Ireland’s publisher members collaborate in a new Commercial Charter of trading standards. IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting out the agreed standards which they will uphold in trading with digital advertising partners. The 12 publishers who collaborated in the commercial charter are Distilled SCH, DMG Media, […]

IAB Connect 2018 – Presentations

Our theme for 2018 was: Working together to do Better Given the nature of digital advertising, collaboration is the driver of IAB outputs, from brands to publishers to agencies, we believe working together is the key to success. With this in mind, our speakers at IAB Connect 2018 shared Irish case studies and creative solutions […]

IAB PwC Online Adspend FY 2017 Infographic

Thursday 12th April 2018 Irish Digital Advertising Spend grew by 10% in 2017 according to the latest IAB / PwC Online Adspend Study published today. Total Digital adspend is €491m reflecting year-on-year growth of 10% for 2017 Mobile adspend reaches €264m for the year ended 2017, with a growth rate of 14% over 2016 Video […]

Press Release Adspend 2017

Pictured at the launch of the IAB PwC Online Adspend study for 2017 at PwC, Dublin were (left to right): Suzanne McElligott, CEO, IAB Ireland, Shane Nolan, Chairman of IAB Ireland Board and Director of New Business Sales EMEA, Google, Dervla McCormack, Advisory Consulting Partner. PwC IAB Ireland press release Thursday 12th April 2018 Irish […]

Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad formats

IAB Ireland press release Thursday 22nd March 2018 Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad formats Aer Lingus, Bord Gáis Energy and Vhi Healthcare work with DMG Media Ireland and Journal Media to test the new formats with real campaigns The testing is supported […]

Events & Training

IAB MoVi 2018 – BOOK YOUR PLACE NOW

October 25 @ 8:30 am - 1:00 pm
Native Breakfast

November 7 @ 7:45 am - 9:15 am
Workshop: Driving Digital Advertising ROI

November 12 @ 10:00 am - 4:00 pm
Workshop: Digital Innovation and Planning for the Future

November 21 @ 9:00 am - 4:00 pm
Seminar: The secrets to Digital OOH Success

November 30 @ 8:30 am - 11:00 am

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