1 IN 5 SMARTPHONE OWNERS WORLDWIDE USE THEIR DEVICE EVERY 5 MINUTES & NEARLY HALF OF ALL USERS ARE MOTIVATED TO REACT TO ADS AFTER SEEING THEM ON MOBILE IAB Global Research Shows Mobile Web Is Preferred for Functional Tasks and Utility, While Mobile Apps Are Favored for Entertainment and Social Activities (June 13, 2017) […]
Author Archive | IabIreland
IAB Europe – Attitudes to Digital Video Advertising Infographic
IAB Europe conducted Research in November 2016 to look at the Attitudes to Digital Video Advertising among stakeholders including Advertisers, Agencies and Publishers across 31 markets across Europe, including Ireland. About the Research: An online survey was used with the help of the national IAB network to ensure a representative sample across European markets. The […]
Native Breakfast – Paul Carton, Vodafone
Our next Native Breakfast, part of the series sponsored by TheJournal.ie, is on the morning of the 14th June in Dublin. The guest speaker is Mark Brennan, Head of Digital Marketing & Innovation, AIB Please note this is an invite only event. Please contact donna@iabireland.ie for more information. J_me
PR: IAB Europe Research Awards 2017 Winners
Amsterdam, 24th May – IAB Europe is pleased to announce the winners of its 2017 Research Awards; Kantar Millward Brown, OMD Spain, Mediametrie, Facebook, Publicis Media, Gemius and EDAA. The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced […]
PR: Winners announced for the MIXX Awards Europe 2017
Amsterdam, 24th May – IAB Europe is pleased to announce the Gold Winners at its 2017 MIXX Europe Awards: Mindshare Turkey & Maxus Turkey, Pure New Media, Mindshare Turkey, DDB Brussels, iProspect / Dentsu Aegis Network and Framestore. The awards recognise and celebrate the year’s best digital advertising campaigns in Europe. The winners were announced […]
European Online Advertising continues double-digit growth and surpasses €40bn mark
Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and is now in its eleventh […]
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Suzanne McElligott, Chief Executive of IAB Ireland Appointed to Board of ASAI
Suzanne McElligott, Chief Executive, IAB Ireland has been appointed to the board of The Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has announced four appointments to its Board, Suzanne McElligott, CEO, IAB, Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, […]
Facebook Use IAB LEAN Standard Display Formats
Facebook’s Q1 earnings again confirmed winning adblocking strategy: ‘Desktop ad revenue grew 22%, despite a decline in desktop usage, and was aided by our recent efforts to limit the impact of ad blocking technologies, which we began in Q3 of last year’, David Wehner, Facebook CFO Facebook took key steps in late-2016 to respond to […]
Blog: Positive steps to make people’s online ad experiences better
IAB UK’s Chief Digital Officer, Tim Elkington, writes about how The Coalition for Better Ads is making online advertising better. It’s important in every walk of life that you listen to the feedback that people around you are giving. A couple of years ago people started giving the digital advertising industry feedback – in the […]
