Author Archive | IabIreland

Blog: The latest slice of Ireland snapshot

Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media’s third annual ‘Slice of Ireland’ insights report, in partnership with Empathy Research. It is the largest and most in-depth research report of its kind conducted in the country. Over 15,000 people across JOE, Her, SportsJOE and HerFamily  took part in the […]

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IAB Ireland / MHC – GDPR 10 Actions to take now

December 2017 The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. IAB Ireland wants to help members understand what the new law means to their businesses and has partnered with one of our Members, Mason Hayes & Curran to produce the follow guide on GDPR tailored to the digital advertising […]

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Blog: More Mobile, more Opportunity?

Our guest Blogger, Colleen Savage, Strategic Planner and Brand Storytelling from WaveMaker has summarised some key findings from the 2017 IAB Ireland Nielsen study on Irish people’s video viewing, as it continues to both increase in time and expand across all ages and demographics. The insights she uncovers facilitate the planning approach and prove the […]

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Blog: A different approach to measurement will help advertisers and agencies give credit where it’s due

Our Guest Blogger, Giorgio Vildacci, Product Marketing Manager from Quantcast summarizes how a different approach to measurement can help advertisers and agencies give credit where credit is due. As the industry matures, advertisers are increasingly investing in new ways to measure the impact of digital advertising in the customer journey. However, the way most companies […]

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Research: The Mobile Consumer Experience (Oct 2017)

Mobile adoption and usage is prevalent in Ireland and Globally. Mobile devices are an integral part of consumers’ daily lives. 26th October, 2017 IAB Ireland, as part of the wider IAB family participated in Research in May of this year to understand the latest trends of mobile behaviors and perceptions. The research was conducted by […]

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The five golden rules of programmatic for brands

Gawain Owen, Digital Strategy Director from Jellyfish and guest speaker at the IAB ‘Getting up to speed in Programmatic’ briefing highlights the top 5 golden rules for programmatic. So much has been said about programmatic that it’s often difficult for brand marketers to know whether they’re on the right track with their approach. The truth […]

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