IabIreland

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IAB Connect 2021 – Event videos

IAB Connect 2021 Purpose in a time of Change 2-4pm Thursday 15th April One of the key predictions for 2021 as highlighted in our Digital Reboot Agency predictions...

Irish Digital Advertising Spend grew by 8% in 2020 according to the latest IAB Ireland / PwC Online Adspend Study published today.

IAB Ireland press release Thursday, April 15th Irish Digital Advertising Spend grew by 8% in 2020 according to the latest IAB Ireland / PwC Online Adspend...

Gold Standard Brand Supporters

Brand Supporters of IAB Ireland’s Gold Standard commit to working with Gold Standard-certified companies, platforms, publishers, agencies and adtech companies, this means: Minimising ad fraud...

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is Friday 12th March. The final deadline is Friday 16th April....

Member Update – Post third party Cookie

Member only Briefing – PTPC Update! This Zoom briefing updated IAB Ireland members on the industry solutions being developed with IAB Ireland members. Agenda: Intro – Suzanne McElligott CEO,...

IAB Ireland Guide to Contextual Targeting

IAB Ireland Launches Contextual Targeting Guide 24/2/21 Digital advertising has been built on the ability to track individual’s online usage in orderto measure performance better,...

Gold Standard launched in Ireland

IAB Ireland press release 5 February, 2021 IAB Ireland Launches the Gold Standard in Ireland Established by IAB UK, the Gold Standard has four aims: to uphold...

Digital Reboot – Agency predictions panel 27Jan21

On January 27th, we held the second in our Digital Reboot Webinar series, sponsored by Independent News & Media. Each new year brings the annual focus...

IAB Connect H2 2020 – Presentations

The theme for IAB Connect H2, which took place on Thursday 5th November, 2020 was: Engaging your Consumers in a time of change,with our agenda...

Listen Up Ireland 2020 – Research on the Irish Digital Audio Landscape

IAB Ireland press release Thursday November 5th, 2020 IAB Ireland research Listen Up Ireland 2020 records strong growth in digital audio users, in consumption and across...

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