IabIreland

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Summer Signs – what can we expect from consumers and what does it mean for advertising?

Our guest blogger is Richard Colwell, CEO, Red C Research looking ahead to Summer 2021 and beyond! As we move into summer months a much...

The ABCDs of Ad Tech: Audience, Behavioral, Cookie, and Data

Our guest blogger this month is Anna Haywood - Lead Generation Specialist, Quantcast. Anna helps to simplify the language of ad tech, as...

Retail Hub: Digital Advertising Workshop recordings & presentations

Thank you for joining us at this Digital Advertising workshop devised by IAB Ireland members for Retailers. The presentations are all below,...

DMG Media first to be Gold Standard certified in Ireland

IAB Ireland press release Friday 21st May 2021 IAB Ireland today announced that DMG Media Ireland is the first member company to become Gold Standard certified...

IAB Connect 2021 – Event videos

IAB Connect 2021 Purpose in a time of Change 2-4pm Thursday 15th April One of the key predictions for 2021 as highlighted in our Digital Reboot Agency predictions...

Irish Digital Advertising Spend grew by 8% in 2020 according to the latest IAB Ireland / PwC Online Adspend Study published today.

IAB Ireland press release Thursday, April 15th Irish Digital Advertising Spend grew by 8% in 2020 according to the latest IAB Ireland / PwC Online Adspend...

Gold Standard Brand Supporters

Brand Supporters of IAB Ireland’s Gold Standard commit to working with Gold Standard-certified companies, platforms, publishers, agencies and adtech companies, this means: Minimising ad fraud...

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is Friday 12th March. The final deadline is Friday 16th April....

Member Update – Post third party Cookie

Member only Briefing – PTPC Update! This Zoom briefing updated IAB Ireland members on the industry solutions being developed with IAB Ireland members. Agenda: Intro – Suzanne McElligott CEO,...

IAB Ireland Guide to Contextual Targeting

IAB Ireland Launches Contextual Targeting Guide 24/2/21 Digital advertising has been built on the ability to track individual’s online usage in orderto measure performance better,...

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