Author Archive | IabIreland

IAB Ireland Board Statement in respect of Maximum Media incorrect reporting of audio stream audience numbers

IAB Ireland Statement Friday 6 December, 2020 As the trade organisation for digital advertising, IAB Ireland has been extremely concerned since learning of the incorrect reporting of audio stream audience numbers which has been the subject of recent reports involving Maximum Media. On learning of this incident, IAB Ireland issued a statement on November 15th […]

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IAB IRELAND RESPONSE TO ALLEGATIONS OF FRAUDULENT REPORTING OF DIGITAL BRANDED CONTENT

IAB Ireland Statement 15th November 2019 IAB Ireland is the trade organisation for digital advertising in Ireland and part of the global IAB network. IAB promotes the highest standards and best practice globally across its member companies from Publishers to Brands from Media agencies to Digital Service Vendors. IAB Ireland’s Publisher Council has developed a […]

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IAB MoVi 2019 Presentations

Our theme for IAB MoVi 2019 was Partnership in Practice. As Digital evolves, partnership is more important than ever to sustain a healthy digital ecosystem, and to enable Brands to maximise the best Return on their Advertising Spends. We showcased amazing digital case studies from AIB and Heineken 0.0%, as well as award winning Digital Creative […]

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IAB UK study: The Rules of Attention

In July 2019, IAB UK conducted a study looking at The Rules of Attention The aim of this study is to understand more about the factors that determine the amount of attention online ads receive. Specifically, IAB UK have tested the following: Quality of environment Location of the ad Device-appropriate ad units The impact of […]

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Using Digital Display to drive brand metrics

IAB IRELAND CHUPI RESEARCH PROVES THE BRANDING POWER OF DISPLAY ADVERTISING ON CONTENT RICH SITES Awareness increased by 20% among Chupi’s target audience and by 38% in the general population 48% increase in Brand Consideration Brand Image metrics grew by 16% IAB Ireland’s Publisher Council partnered with Mindshare and client Chupi to run a digital […]

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IAB Europe & IAB Tech Lab releases TCF 2.0

IAB Europe & IAB Tech Lab Release Updated Transparency & Consent Framework IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF is an industry tool that supports companies within the digital advertising ecosystem as they manage their […]

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GDPR Update and Recommended Actions 1 year on

One year since GDPR was enacted, IAB Ireland along with colleagues from IAB Europe met with the DPC (Data Protection Commissioner) here in Dublin to update on V2 of IAB Europe’s Transparency and Consent Framework.  Below is an update from that meeting as well as an update on the UK’s Data Protection Authority’s most recent […]

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Glanbia

Laura O’Carroll Glanbia, 4 Waterside, Kingswood ave Citywest, Dublin 24 Tel: with prefix 0879286076 Email: laocarroll@glanbia.ie Web: www.glanbia.com Company Description: Glanbia is a global nutrition company, grounded in science and nature and dedicated to providing better nutrition for every step of life’s journey Today’s consumers are increasingly aware of the importance of nutrition in improving […]

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IAB Connect 2019 – Presentations

Our theme for IAB Connect 2019, held on 5th April, 2019 at the Guinness Storehouse was A Better Digital World. The agenda was designed to consider some key opportunities and challenges in building a vibrant sustainable digital advertising industry.    We had a packed house of brands, publishers, agencies, platforms, adtech and measurement companies along […]

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