Contact Details: Contact person: Derek Liddy Tel: 00353 1 886 2841 Email: derek.liddy@aerlingus.com Web: www.aerlingus.com Company Description: Aer Lingus operates on over 100 routes to destinations in the UK and Europe and flies 17 direct routes to North America, carries more than 12 million guests per annum and is Ireland’s only 4-Star airline. Its mission […]
The Power of the Digital Consumer was the theme for IAB MoVi 2018, IAB Ireland’s annual Mobile and Video Advertising Conference. We have entered a new era of brand creation – one in which Direct Brands are forging strong customer relationships, winning meaningful marketing share, and reshaping the way startups and incumbents alike are taking […]
83% of Irish Consumers have shopped online in the last 3 months 2 in 5 expect 24/7 Online Customer Service We have entered a new era of brand creation – one in which Direct Brands are forging strong customer relationships, winning meaningful marketing share, and reshaping the way startups and incumbents alike are taking consumer […]
Contact Details: 39 Clarendon Street, Dublin 2 Tel: 01-7030406 Email: info@i-believe.ie Web: www.i-believe.ie Company Description: i-Believe is one of Ireland’s leading media sales agencies focused on innovative digital media offerings in mobile, video, audio and hyper-local advertising. i-Believe works with leading publishers and platforms to bring their online audiences and advertising technologies to market in […]
Contact Details: ChannelSight 1 O’Connell Street Lower, Dublin 1 Tel: +41 76 805 29 84 Email: niall@channelsight.com (Niall O’Gorman – Director) Web: www.channelsight.com Company Description: ChannelSight is a Buy Now technology provider. We help brands increase online sales and give them sales back data from our retailer network. Providing them with this data gives them […]
IAB Ireland press release THURSDAY, JUNE 7TH, 2018 IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting out the agreed standards which they will uphold in trading with digital advertising partners. The 12 publishers who collaborated in the commercial charter are Distilled SCH, DMG Media, Entertainment.ie, Image, Independent News & Media, Journal Media, Landmark […]
IAB Ireland press release THURSDAY, JUNE 14TH, 2018 IAB GLOBAL STUDY SHOWS THAT 68% OF IRISH CONSUMERS HAVE LIVE STREAMED VIDEO & 40% ARE LIVE STREAMING MORE NOW THAN A YEAR AGO 58% OF IRISH CONSUMERS WHO HAVE PREVIOUSLY LIVE STREAMED VIDEO PLAN TO WATCH THE 2018 FIFA WORLD CUP LIVE ONLINE More than two-thirds […]
7th June, 2018 IAB Ireland’s publisher members collaborate in a new Commercial Charter of trading standards. IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting out the agreed standards which they will uphold in trading with digital advertising partners. The 12 publishers who collaborated in the commercial charter are Distilled SCH, DMG Media, […]
Our theme for 2018 was: Working together to do Better Given the nature of digital advertising, collaboration is the driver of IAB outputs, from brands to publishers to agencies, we believe working together is the key to success. With this in mind, our speakers at IAB Connect 2018 shared Irish case studies and creative solutions […]
Thursday 12th April 2018 Irish Digital Advertising Spend grew by 10% in 2017 according to the latest IAB / PwC Online Adspend Study published today. Total Digital adspend is €491m reflecting year-on-year growth of 10% for 2017 Mobile adspend reaches €264m for the year ended 2017, with a growth rate of 14% over 2016 Video […]
