The CEO of IAB Ireland, Suzanne McElligott, gives an update below on how the IAB is tackling the Ad blocking challenge, 7th March 2016 The IAB global network believes in an ad funded internet. We want to help brands reach their audiences and to provide revenue to publishers so they can continue to make their content, services […]
Author Archive | IabIreland
Company name: Facebook Contact Details: 4 Grand Canal Square, Dublin 2 Company Description: Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share […]
Adblocking will hurt consumers and publishers – IAB Europe Press Release in response to Mobile Operator Three announcement
MOBILE OPERATOR THREE’S ROLLOUT OF NETWORK LEVEL AD BLOCKING WILL HURT CONSUMERS AND PUBLISHERS ACROSS EUROPE Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in […]
Speakers & Theme Announced for IAB Connect 2016 – Press Release
Thursday 18th February 2016 In the midst of the Digital Revolution, it is time to stop and take stock. Join us at IAB Connect 2016 to explore the digital advertising opportunities for brands and how to engage with the Irish connected consumer. This very topical theme of ‘Digital Revolution: the connected consumer” will be […]
Measuring what matters, making Analytics count
Our guest blogger is IAB trainer, Steve Thompson (pictured right). Steve is running our first Analytics Workshop next week in Dublin, on how to use analytics to understand your customers through the consumer purchasing journey, how they engage with your digital portfolio and how to manage your digital marketing activities across the owned, paid and earned media […]
The Power of Infographics to tell a Story
Our guest blogger this week is Grace Garvey, Digital Communications Manager at Tinderpoint* in Dublin. IAB Ireland members, Tinderpoint have worked jointly on Infographics to assist communicating graphically on various topics, including the IAB Mobile Audit’s 2014 and the Mobile Audit (Automotive & Retail) 2015. We found this a very effective way to present the audit results […]
The background to the Irish Adspend study
Overview of the Adspend study The IAB has measured the size of the digital advertising market in the Ireland in conjunction with PricewaterhouseCoopers (PwC) since 1997. Irish media owners submit digital advertising revenue figures confidentially to PwC who then analyse the submissions and produce aggregated data that shows the size of the Irish digital advertising […]
Nielsen
Contact Details: 14 Riverwalk, National Digital Park Citywest Business Campus Dublin 24 Tel: +353 1 4690400 Contact: Karen Mooney, Business Development Manager Email: Karen.Mooney@nielsen.com Web: www.Nielsen.com/ie Company Description: Nielsen studies consumers in 47 European markets, and across more than 100 countries around the world, to give the most complete view of buying trends and media habits. […]
Accenture Digital
Company name: Accenture Digital Contact Details: 1 Grand Canal Square Grand Canal Harbour Dublin 2 Ireland Tel: +353 1 6462000 Web: www.accenture.ie Company Description: Accenture Digital is powered by three practices –Analytics, Interactive, and Mobility. Accenture Interactive helps CMOs and marketing organisations drive superior performance through relevance at scale. We offer a comprehensive suite of […]
Social Media Future Focus 2016 – Customer Service
“Looking ahead for 2016 and beyond while the big trends are important to learn and evolve with new offerings/ technology, one evolution that is moving fully toward social first, that is not groundbreaking is customer service” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends in […]
