Author Archive | IabIreland

Social Media Future Focus 2016 – Video & Live Broadcasting

“The video should be about the viewer as well as the brand. So ask yourself – what is the viewer, the person, getting from watching your video?” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends in 2016. We received extensive and valuable feedback from many […]

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Expert commentary on 2016 Social Media Trends by Matt Mooney

“There is still that underlying opinion that ‘social media was once free’ (It wasn’t) and ‘now it costs me money to reach people’ (you mean like every other digital media channel that offers value?) I would see paid as the best opportunity for any brand to provide real business results.” We asked IAB Social Media […]

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Contact Details: IPG Mediabrands, 6th floor, Block E, Iveagh Court 6 – 8 Harcourt Road, Dublin 2 Tel: +353 1 4751895 Email: Web: Company Description: We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media-related assets. Today we manage & invest $36 billion in global media […]

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Digital Advertising Powers Ahead by Suzanne McElligott, CEO, IAB Ireland

It’s been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott – this article was originally published in the Digital Edition December 2015 of IMJ, the Irish Marketing Journal. After a strong 2015, 2016 is set to be another good year for IAB Ireland. IAB’s role as the trade […]

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Developing a Calendar and Persona for your Social Communications

Our guest blogger  is Hugh Curran – Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy for social communications. Atomic are a Creative Agency based in Dublin and are IAB Ireland Members. Atomic’s clients include Leinster Rugby, Audi Ireland and Life Style Sports. Hugh is a member of […]

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