Our guest blogger this month is Aileen McDaid, Digital Strategy Director at the IAB Agency Member; Mindshare. Aileen discusses the impact of Adblocking on the provision of quality internet content and how the new IAB run initiatives will help counteract it’s impact on the industry. As the wave of Brexit becomes ripples that affect our […]
IAB Digital Upfronts is a showcase event where agencies and advertisers can hear first about the forthcoming innovations and premium digital offerings for the year ahead from Online Publishers and Tech suppliers. IAB Ireland is excited to be running our inaugural Digital Upfronts event on October 4th this year – our event will be one […]
IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market 3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched when “out & about” compared to just 47% last year Advertising acceptance in & around […]
Contact Details: 6-7 St. Cross Street, 2nd Floor London, EC1N 8UA United Kingdom Tel: +44 203 111 1719 Email: worldpress@comscore.com Web: www.comscore.com Company Description: comScore is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model […]
Contact Details: Cranford House, Montrose, Donnybrook, Dublin 4 Tel: +353 1 661 4055 Email: digitalteam@teneopsg.com Web: http://teneopsg.com/ Company Description: We are a social and digital content agency specialising in strategy, creative and production. We are a young, vibrant, digital and social agency comprised of creative strategists, content creators, designers, nerdy developers, social media influencers, search […]
Our guest blogger this month is Aoife Marron, Associate Director, RED C an IAB Ireland member company who recently published Qualitative Research on whether “Online is the way to go?” for Brands. Online is the way to go. Or is it? Everybody is online – some people even admit to creating hashtags for new born babies […]
Brussels, 8th June 2016 Reduction of media wastage and greater cost and trading efficiencies are identified as the biggest business impacts when investing in programmatic, the second IAB Europe Attitudes towards Programmatic Advertising survey* reveals. Based on a survey of more than 900 advertisers, agencies and publishers from across 29 markets, the study provides clarity […]
The Irish digital outlook remains bullish – but there’s a powder keg just waiting to explode… Suzanne McElligott of IAB Ireland talks to John McGee about the challenges the advertisers and publishers face in 2016 This article was first published in the Sunday Independent on the 30th May 2016, read the original article here. A […]
Charter on Digital Advertising Best Practice Draft for IAB Ireland Member Consultation Process Whereas: The advertising-supported internet has allowed consumers to benefit from free or low cost access to quality content made available to them online, Advertising has historically played an important role in supporting free and independent media, which are critical to a functioning […]
Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV market. The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – […]
