IAB US work with MRC to release the MRC Social Media Measurement Guidelines (first published on the www.iab.com web site in December 2015) The IAB Social Media Committee’s main focus in 2015 was working with the MRC on the preparation of the MRC Social Media Measurement Guidelines along with members from the 4As and WOMMA. […]
Author Archive | IabIreland
Data protection deal a setback for Europe
Data protection deal a setback for Europe – 16 December 2015
Video Advertising Glossary Launched
Do you need to Jargon Bust the latest Video Advertising terms? The IAB Ireland Video Council have launched a Video Advertising Glossary to help you with all the terminology. Simply click the image below:
Developing a Calendar and Persona for your Social Communications
Our guest blogger is Hugh Curran – Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy for social communications. Atomic are a Creative Agency based in Dublin and are IAB Ireland Members. Atomic’s clients include Leinster Rugby, Audi Ireland and Life Style Sports. Hugh is a member of […]
Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals
Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals Brussels, 9th December 2015 – IAB Europe, in collaboration with IHS Technology, has today published the first ever AdEx Benchmark H1 2015 report1. The report reveals that online advertising grew 9.7% on […]
2015, the year in which brands truly cracked social media (Part Two)
This blog piece is the second part of two part post. Read the first post here. Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie are our guest bloggers. Cathy is Marketing Manager at Maximum Media, the digital publishing powerhouse behind lifestyle brands JOE.ie, Her.ie, SportsJOE.ie, HerFamily.ie and JOE.co.uk. Cathy recently returned to Dublin from London […]
The Shift to HTML5 briefing – presentations available to download
The Shift to HTML5 – An IAB Ireland Briefing for publishers, agencies and brands was held on the 25th of November 2015. Aimed at publishers, agencies and brands to help support the market in the transition from flash to HTML5. The briefing focused on how HTML5 as a development language truly lends itself to creative […]
The fantastic achievements of IAB Ireland Councils in 2015
We have had very active councils this year with a variety of outputs across Display, Mobile, Native, Search, Social and Video Councils. Just a few of this year’s highlights have been: Display: Viewability Briefing (January 2015), HTML5 Briefing (October 2015) Mobile: IAB Mobile Connect, IAB Mobile Audit 2015 (Retail and Auto), Mobile Workshop Native: Launch […]
IAB Search Council, latest blog posts & glossary published
The IAB Ireland Search Council have been busy in the last few weeks. Two blog posts have been published: – Remarketing for Search (RLSA) 101, on the Google Adwords feature and it’s benefits – Search Marketing – important tips & terms, which discusses some of the latest updates in the area The second blog post also accompanies the […]
Europe’s booming online ad industry accounts for 1.4 million jobs, € 100 billion of Gross Value Added (GVA)*, new study reports
Brussels, BELGIUM, November 25 – Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA)*. The figures are estimates published today in a study […]
