Contact Details: 31 Ballsbridge Terrace Dublin 4 Tel: : +353 1 668 1822 Email: contactus@kineticww.com Web: www.kineticww.com Company Description: Kinetic is the global leader in contextually connecting and activating audiences on the move. We have the scale, partnerships, and location expertise to deliver the most efficient and accountable Out of Home and Digital OOH solutions. We […]
Contact Details: 1 Spencer Dock North Wall Quay Dublin 1 Tel: +353 1 792 6000 Web: www.pwc.ie Company Description PwC is Ireland’s largest professional services firm and supports clients across a range of areas including: consulting, digital strategy, analytics, assurance and tax. Helping clients achieve their goals is at the heart of what we do. By […]
Phone Fatale: New research on the Irish women’s love affair with their Smartphone EVOKE.ie (IAB Ireland members) recently commissioned Amarach Research to conduct a study on Irish Women’s Smartphone use. See below for an early sneakpeek at the findings, the full research report will be released in the coming weeks: 71% of female 25-34 year olds are […]
The CEO of IAB Ireland, Suzanne McElligott, gives an update below on how the IAB is tackling the Ad blocking challenge, 7th March 2016 The IAB global network believes in an ad funded internet. We want to help brands reach their audiences and to provide revenue to publishers so they can continue to make their content, services […]
Company name: Facebook Contact Details: 4 Grand Canal Square, Dublin 2 Company Description: Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share […]
MOBILE OPERATOR THREE’S ROLLOUT OF NETWORK LEVEL AD BLOCKING WILL HURT CONSUMERS AND PUBLISHERS ACROSS EUROPE Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in […]
Thursday 18th February 2016 In the midst of the Digital Revolution, it is time to stop and take stock. Join us at IAB Connect 2016 to explore the digital advertising opportunities for brands and how to engage with the Irish connected consumer. This very topical theme of ‘Digital Revolution: the connected consumer” will be […]
Our guest blogger is IAB trainer, Steve Thompson (pictured right). Steve is running our first Analytics Workshop next week in Dublin, on how to use analytics to understand your customers through the consumer purchasing journey, how they engage with your digital portfolio and how to manage your digital marketing activities across the owned, paid and earned media […]
Our guest blogger this week is Grace Garvey, Digital Communications Manager at Tinderpoint* in Dublin. IAB Ireland members, Tinderpoint have worked jointly on Infographics to assist communicating graphically on various topics, including the IAB Mobile Audit’s 2014 and the Mobile Audit (Automotive & Retail) 2015. We found this a very effective way to present the audit results […]
Overview of the Adspend study The IAB has measured the size of the digital advertising market in the Ireland in conjunction with PricewaterhouseCoopers (PwC) since 1997. Irish media owners submit digital advertising revenue figures confidentially to PwC who then analyse the submissions and produce aggregated data that shows the size of the Irish digital advertising […]
