IabIreland

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PR: Value of Advertising study: Economic contribution of advertising in Europe

Advertising delivers powerful economic benefits across the EU The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to...

IAB Native Advertising and Content Marketing White Paper

Today's consumers are bombarded with receiving up to 5,000 advertising messages each day, meaning it is increasingly harder for advertisers to get through to...

Ad Blocking Research and IAB initiatives – Suzanne McElligott

IAB Ireland - Ad Blocking - Member Briefing 17.11.16 v2

IAB Initiatives combating Ad Blocking

IAB Ireland, as part of the global IAB network believes in an ad funded internet. We want to help brands reach their audiences and...

IAB New Ad portfolio – open for public comment

IAB New Ad Portfolio IAB's new ad portfolio is open for public comment at present until November 28th.  We would very much encourage all involved...

IAB Ireland PWC Adspend H1 2016 Infographic

IAB Ireland PWC Adspend H1 2016 Infographic

PR: Landmark Digital Adspend Report: Mobile Adspend overtakes Desktop for the first time

• Landmark Digital Adspend Report: Mobile Adspend overtakes Desktop for the first time • Reflecting growth of 67% year on year, Mobile Adspend reaches...

IAB Ireland Mobile Audit 2016 – Finance – Infographic

IAB Ireland Mobile Audit 2016 - Finance - Infographic  

IAB Ireland Mobile Audit 2016 – Retail – Infographic

IAB Ireland Mobile Audit 2016 - Retail - Infographic  

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