The Infographic for the 2015 IAB PwC Online Adspend study is now available.
Infographic – the 2015 IAB PwC Online Adspend Study
Author Archive | IabIreland
Digital Adspend hits high of €340m with 29% growth in 2015, IAB & PwC Adspend Study reveals
Digital Adspend hits high of €340m with 29% growth in 2015 Mobile advertising represents 41% of total digital spend with growth year-on-year of 78% Display advertising growth of 38% is driven by Video on Demand, Social Media and Native. The 2015 IAB PwC Online Adspend Study records growth of 29% in the Irish digital advertising […]
Agtel
Contact Details: 22 Fitzwilliam Street Upper Dublin D02 WR82 Tel: +353 1 7088100 Email: info@agtel.ie Web: www.agtel.ie Company Description: We are a Video Agency working in a digital world. We do strategy, creative and production. Our videos capture imaginations. They connect emotionally with people through the power of moving pictures. Our work delivers measurable results […]
Contact Details: Gardiner House Wilton Plaza Wilton Place Dublin County Dublin DUBLIN 2 Web: linkedin.com Company Description: LinkedIn connects the world’s professionals and gives them an authentic means to establish their own professional profile online, connect with trusted contacts and extend their professional network. This is made possible by the exchange of information, ideas, and insights […]
Kinetic Ireland
Contact Details: 31 Ballsbridge Terrace Dublin 4 Tel: : +353 1 668 1822 Email: contactus@kineticww.com Web: www.kineticww.com Company Description: Kinetic is the global leader in contextually connecting and activating audiences on the move. We have the scale, partnerships, and location expertise to deliver the most efficient and accountable Out of Home and Digital OOH solutions. We […]
PwC Ireland
Contact Details: 1 Spencer Dock North Wall Quay Dublin 1 Tel: +353 1 792 6000 Web: www.pwc.ie Company Description PwC is Ireland’s largest professional services firm and supports clients across a range of areas including: consulting, digital strategy, analytics, assurance and tax. Helping clients achieve their goals is at the heart of what we do. By […]
Phone Fatale: New research on the Irish women’s love affair with their Smartphone
Phone Fatale: New research on the Irish women’s love affair with their Smartphone EVOKE.ie (IAB Ireland members) recently commissioned Amarach Research to conduct a study on Irish Women’s Smartphone use. See below for an early sneakpeek at the findings, the full research report will be released in the coming weeks: 71% of female 25-34 year olds are […]
How the IAB is tackling the challenge of Ad blocking by Suzanne McElligott, CEO of IAB Ireland
The CEO of IAB Ireland, Suzanne McElligott, gives an update below on how the IAB is tackling the Ad blocking challenge, 7th March 2016 The IAB global network believes in an ad funded internet. We want to help brands reach their audiences and to provide revenue to publishers so they can continue to make their content, services […]
Company name: Facebook Contact Details: 4 Grand Canal Square, Dublin 2 Company Description: Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share […]
Adblocking will hurt consumers and publishers – IAB Europe Press Release in response to Mobile Operator Three announcement
MOBILE OPERATOR THREE’S ROLLOUT OF NETWORK LEVEL AD BLOCKING WILL HURT CONSUMERS AND PUBLISHERS ACROSS EUROPE Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in […]
