“Just when we had got used to incorporating Instagram and Snapchat in our daily routine (and on social media plans), the tech industry has served up even more social platforms for us to play with in 2016” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends […]
“This growth for the industry is a huge opportunity to reach interested people however as our audience newsfeeds get more and more cluttered with advertising, do we risk our audience turning off completely and looking elsewhere to keep in touch with friends?” We recently asked the IAB Social Media Council to comment on their future […]
“The video should be about the viewer as well as the brand. So ask yourself – what is the viewer, the person, getting from watching your video?” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends in 2016. We received extensive and valuable feedback from many […]
“There is still that underlying opinion that ‘social media was once free’ (It wasn’t) and ‘now it costs me money to reach people’ (you mean like every other digital media channel that offers value?) I would see paid as the best opportunity for any brand to provide real business results.” We asked IAB Social Media […]
The ASAI & IAB Ireland held a special briefing for IAB Ireland members in Dublin on the 20th of January. The purpose of the briefing was to outline the areas of the new ASAI advertising code for Ireland (7th Edition, which will come into effect on the 1st of March, 2016), with a particular emphasis […]
First published in the Sunday Independent on the 10th of January, 2016. View the original article by Steve Dempsey here. There’s a long list of reasons for the growth in native advertising, or ads that match the form of the site where they are featured. The explosion of ad blockers, the rise in mobile content […]
Contact Details: IPG Mediabrands, 6th floor, Block E, Iveagh Court 6 – 8 Harcourt Road, Dublin 2 Tel: +353 1 4751895 Email: viv.maher@mbww.com Web: https://www.mbww.com/ Company Description: We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media-related assets. Today we manage & invest $36 billion in global media […]
It’s been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott – this article was originally published in the Digital Edition December 2015 of IMJ, the Irish Marketing Journal. After a strong 2015, 2016 is set to be another good year for IAB Ireland. IAB’s role as the trade […]
IAB US work with MRC to release the MRC Social Media Measurement Guidelines (first published on the www.iab.com web site in December 2015) The IAB Social Media Committee’s main focus in 2015 was working with the MRC on the preparation of the MRC Social Media Measurement Guidelines along with members from the 4As and WOMMA. […]
Data protection deal a setback for Europe – 16 December 2015
