IabIreland

Our guest blogger this month is Aileen McDaid, Digital Strategy Director at the IAB Agency Member; Mindshare. Aileen discusses the impact of Adblocking on...

IAB Digital Upfronts is a showcase event where agencies and advertisers can hear first about the forthcoming innovations and premium digital offerings for the...

IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market 3 in 4 Irish Adults...

Contact Details: 6-7 St. Cross Street, 2nd Floor London, EC1N 8UA United Kingdom Tel: +44 203 111 1719 Email: worldpress@comscore.com Web: www.comscore.com Company Description: comScore is a leading cross-platform measurement company that...

Contact Details: Cranford House, Montrose, Donnybrook, Dublin 4 Tel: +353 1 661 4055 Email: digitalteam@teneopsg.com Web: http://teneopsg.com/ Company Description: We are a social and digital content agency specialising in strategy, creative and production. We...

Our guest blogger this month is Aoife Marron, Associate Director, RED C an IAB Ireland member company who recently published Qualitative Research on whether "Online...

Brussels, 8th June 2016 Reduction of media wastage and greater cost and trading efficiencies are identified as the biggest business impacts when investing in programmatic,...

The Irish digital outlook remains bullish - but there's a powder keg just waiting to explode... Suzanne McElligott of IAB Ireland talks to John McGee...

Charter on Digital Advertising Best Practice Draft for IAB Ireland Member Consultation Process Whereas: The advertising-supported internet has allowed consumers to benefit from free or low cost...

Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13.1% to...