IabIreland

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Press Release: IAB Ireland & Nielsen release latest VOD research which confirms Video on Demand (VOD) viewing is entrenched in the market

IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market 3 in 4 Irish Adults...

comScore

Contact Details: 6-7 St. Cross Street, 2nd Floor London, EC1N 8UA United Kingdom Tel: +44 203 111 1719 Email: worldpress@comscore.com Web: www.comscore.com Company Description: comScore is a leading cross-platform measurement company that...

Teneo PSG

Contact Details: Cranford House, Montrose, Donnybrook, Dublin 4 Tel: +353 1 661 4055 Email: digitalteam@teneopsg.com Web: http://teneopsg.com/ Company Description: We are a social and digital content agency specialising in strategy, creative and production. We...

Blog: The Importance of Being (Earnest) Online

Our guest blogger this month is Aoife Marron, Associate Director, RED C an IAB Ireland member company who recently published Qualitative Research on whether "Online...

Press Release: Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts

Brussels, 8th June 2016 Reduction of media wastage and greater cost and trading efficiencies are identified as the biggest business impacts when investing in programmatic,...

The Irish Digital Outlook – Sunday Independent interview with Suzanne McElligott, CEO, IAB Ireland

The Irish digital outlook remains bullish - but there's a powder keg just waiting to explode... Suzanne McElligott of IAB Ireland talks to John McGee...

Charter on Digital Advertising Best Practice (Draft for IAB Ireland Member Consultation)

Charter on Digital Advertising Best Practice Draft for IAB Ireland Member Consultation Process Whereas: The advertising-supported internet has allowed consumers to benefit from free or low cost...

Press release: European Online Advertising surpasses TV to record annual spend of €36.2bn

Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13.1% to...

Blog: Why we should embrace showrooming

Our guest blogger this week is  Céline Nowak a PPC Account Manager at IAB Ireland members, Tinderpoint. A statement from Google I came across recently got...

Infographic – the 2015 IAB PwC Online Adspend Study

The Infographic for the 2015 IAB PwC Online Adspend study is now available.    

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