IabIreland
Social Media Future Focus 2016 – Video & Live Broadcasting
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"The video should be about the viewer as well as the brand. So ask yourself - what is the viewer, the person, getting from...
Expert commentary on 2016 Social Media Trends by Matt Mooney
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"There is still that underlying opinion that ‘social media was once free’ (It wasn’t) and ‘now it costs me money to reach people’ (you...
ASAI briefing on new advertising code, review & presentation download
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The ASAI & IAB Ireland held a special briefing for IAB Ireland members in Dublin on the 20th of January. The purpose of the...
Going native needs rules of engagement
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First published in the Sunday Independent on the 10th of January, 2016. View the original article by Steve Dempsey here.
There's a long list of...
IPG MEDIABRANDS
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Contact Details:
IPG Mediabrands,
6th floor, Block E, Iveagh Court
6 – 8 Harcourt Road,
Dublin 2
Tel: +353 1 4751895
Email: viv.maher@mbww.com
Web: https://www.mbww.com/
Company Description:
We were founded by Interpublic Group...
Digital Advertising Powers Ahead by Suzanne McElligott, CEO, IAB Ireland
IabIreland - 0
It's been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott - this article...
IAB US & MRC release the Social Media Measurement Guidelines & Definitions Handbook
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IAB US work with MRC to release the MRC Social Media Measurement Guidelines (first published on the www.iab.com web site in December 2015)
The IAB...
Data protection deal a setback for Europe
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Data protection deal a setback for Europe - 16 December 2015
Video Advertising Glossary Launched
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Do you need to Jargon Bust the latest Video Advertising terms? The IAB Ireland Video Council have launched a Video Advertising Glossary to help you with...
Developing a Calendar and Persona for your Social Communications
IabIreland - 0
Our guest blogger is Hugh Curran - Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy...
Most Read
IAB Connect H2 2020 – Presentations
The theme for IAB Connect H2, which took place on Thursday 5th November, 2020 was: Engaging your Consumers in a time of change,with our agenda...
Listen Up Ireland 2020 – Research on the Irish Digital Audio Landscape
IAB Ireland press release
Thursday November 5th, 2020
IAB Ireland research Listen Up Ireland 2020 records strong growth in digital audio users, in consumption and across...
Brand Priorities inform the agenda for IABConnect H2 Webinar Nov 5th
IAB Ireland press release
Thursday, 22nd November, 2020
Brand Priorities inform the agenda for IAB Connect H2 Webinar Nov 5th
The theme for Connect H2, IAB Ireland’s...