Research extends to include programmatic mobile and video both showing triple digit growth Cologne, 16 September 2014 – At dmexco 2015 today, IAB Europe announced that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014. This year for the first time programmatic mobile and programmatic video figures […]
Author Archive | IabIreland
IAB Ireland CEO, Suzanne McElligott joins the board of IAB Europe
IAB Ireland Press Release – Wednesday 16September, 2015 Suzanne McElligott, CEO, IAB Ireland has been appointed a director of the pan European trade organisation, IAB Europe. The IAB Europe board is composed of representatives of ten local IAB associations, reflecting the rich diversity of markets across Europe, and ten corporate members from different stakeholder groups […]
Pigsback.com join IAB Ireland as members
Kevin Rooney, Brand Manager with Pigsback.com gives an update on the reward’s brand recent activities and their reason for becoming IAB Ireland members. Pigsback.com has been a pioneer in promoting brands in the Irish digital market since 2000. We have 575,000 loyal member whom actively engage with our brand. A lot has changed since we […]
New ASAI Advertising Code – Information Sessions
Read the Press Release from the ASAI on the 7th Edition of the new ASAI code which comes into affect on 1st March 2016. The new ASAI Advertising code was launched today in Dublin. The interests of the Digital Advertising Industry were represented on the Code Review Working Group by Suzanne McElligott, CEO, IAB Ireland. ASAI will […]
Proving Social Media Effectiveness means deciding where you want to go…
Our guest blogger this month is Cian Corbett – Business Director @ Radical , who discusses how to define the role of Social Media in an overall marketing campaign. Radical are a Creative Digital Agency based in Dublin and are IAB Ireland Members, they have been awarded Social Media Agency of the Year 2013, 2014 and 2015. Cian is a member of […]
Global Mobile Advertising revenue tops €24 billion ($31.9 billion) in 2014
13th August, 2015 – IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed their global figures for mobile advertising revenue which surged 64.8% to €24.0bn ($31.9bn) in 2014 from €14.6bn ($19.3) in 2013, driven by continued shifting use in devices and changing consumption patterns and broad-ranging industry initiatives. Mobile […]
Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows
Brussels, 6th August 2015 – Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for […]
DMG Media Ireland
Contact Details: 3rd Floor, Embassy House Ballsbridge, Dublin 4 Tel: 01 2560967 Email: doug.farrell@dmgmedia.ie Web: www.mailonline.co.uk, www.Evoke.ie Company Description: DMG Media Ireland is the media arm of Daily Mail And General Trust. DMGT publishes the following online titles: MailOnline.co.uk. Evoke.ie Elitedaily.com. metro.co.uk
CopyClear – Information Session for Digital Publishers on Alcohol Advertising
CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July 28th. Shane Kelly, Diageo spoke of the advertiser’s commitment to the CopyClear process and the need for their partners across media to collaborate in ensuring alcohol advertising uses the CopyClear service. […]
PR & Digital Marketing: When Forces Combine
Our guest blogger this month is Scott De Buitléir – Digital Communications Manager @ TinderPoint, who discusses how to combine digital marketing campaigns with PR techniques to achieve brand awareness. Tinderpoint are based in Dublin and are IAB Ireland Members. As various media become more intertwined in our digital era, the interactions between digital marketing and […]
