Press Release Thursday October 15th, 2015 IAB launches initiatives to improve user ad experience Today’s announcement of the launch by IAB US of the “L.E.A.N.” ads programme and the IAB Tech Lab, following on the heels of the recent IAB Global IAB Summit, is dramatic proof of the digital advertising industry’s determination to deal […]
Author Archive | IabIreland
Safe Harbour FAQs – IAB Europe, 13th October 2015
SAFE HARBOR FAQ’s – 13 OCTOBER 2015 On 6 October 2015, the Court of Justice of the European Union (“CJEU”) delivered its judgment in C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the U.S.-EU Safe Harbor Framework. These FAQ provide an overview of the implications of the Court’s decision, as well as offer guidance to companies […]
Thinkhouse
Contact Details: Fumbally Square, Dublin 8. Tel: (IRL) +353 1 4200 070 | (UK) +44 203 664 6363 083-4521029 – Cian Maher – Sales/Agency Manager Email: hello@thinkhouse.ie or hello@thinkhouse.co.uk Web: www.thinkhouse.ie | www.thinkhouse.co.uk Company Description: Thinkhouse is an independent creative communications agency that specializes in youth communications (18-35 year olds). Thinkhouse works with global brands […]
3 Media
Contact Details: 28 – 29 Sir John Rogerson Quay Dublin 2 Contacts Telephone: Sinéad Kavanagh – Campaign Manager – 083-1985309 Cian Maher – Sales/Agency Manager – 083-4521029 Lorna Barker – 3Media and Partnership Product Manager – 083 – 8548496 Email: Sinead.kavanagh@three.ie Cian.maher@three.ie Lorna.Barker@three.ie Web: www.3media.ie Company Description: Three is one of Ireland’s leading mobile operators with 35% market share […]
IAB Ireland represented on IAB EU Adblocking Taskforce
Following the recent IAB Global Summit in New York national IABs agreed to collaborate across continents in respect of a global strategy in response to ad blocking. IAB Europe has set up an Ad Blocking taskforce, Suzanne McElligott is a member of the taskforce and will report back via IAB Ireland on agreed actions across […]
MIXXing It UP at IAB US Conference
Suzanne McElligott, CEO of IAB Ireland attended MIXX , the annual conference of IAB US. Are You (User) Experienced? was the thought provoking theme for 2015. The 2 day conference with 2,000 delegates is the biggest event of New York’s Advertising Week. Featuring keynotes such as Yahoo!’s Marissa Mayer, IPG’s Mike Roth, and Daniel Ek founder of Spotify, […]
‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe
Tuesday, September 29, 2015 ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile & Programmatic Play in the Future of the Digital Video Advertising Marketplace Report Captures Country-Specific Digital Video Ad Revenues, Wireless and Broadband Availabilities & More NEW YORK, NY (September 29, 2015) — The […]
IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment
Monday, September 28, 2015 IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment Provides Actionable Insights & Recommendations for Using HTML5 Effectively in Display Ad Creative Serves as Critical Support to Newly Revised ‘IAB Display Creative Guidelines’ NEW YORK, NY (September 28, 2015) — Kicking off the 2015 IAB MIXX Conference, the IAB Technology […]
IAB USA launch an “Ad Blocking Hub” resource
IAB US have launched an “Ad Blocking Hub” which tackles the subject head-on, with definitions, commentary and coverage of the press coverage in recent weeks. What is Ad Blocking? Technologies that consumers are using to prevent the download or display of advertising. Ad blockers exist for most desktop web browsers and are now beginning to impact mobile […]
Boom goes the global programmatic ad explosion
First published on the 20th of September 2015 in Business News – Irish Independent, written by Steve Dempsey Last month, the IAB Europe found that over 90pc of agencies, advertisers and publishers aimed to increase their programmatic investment or revenue over the next 12 months. And some are putting even more eggs in the programmatic […]
