IabIreland

"The video should be about the viewer as well as the brand. So ask yourself - what is the viewer, the person, getting from...

"There is still that underlying opinion that ‘social media was once free’ (It wasn’t) and ‘now it costs me money to reach people’ (you...

The ASAI & IAB Ireland held a special briefing for IAB Ireland members in Dublin on the 20th of January. The purpose of the...

First published in the Sunday Independent on the 10th of January, 2016. View the original article by Steve Dempsey here. There's a long list of...

Contact Details: IPG Mediabrands, 6th floor, Block E, Iveagh Court 6 – 8 Harcourt Road, Dublin 2 Tel: +353 1 4751895 Email: viv.maher@mbww.com Web: https://www.mbww.com/ Company Description: We were founded by Interpublic Group...

It's been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott - this article...

IAB US work with MRC to release the MRC Social Media Measurement Guidelines (first published on the www.iab.com web site in December 2015) The IAB...

Data protection deal a setback for Europe - 16 December 2015

Do you need to Jargon Bust the latest Video Advertising terms? The IAB Ireland Video Council have launched a Video Advertising Glossary to help you with...

Our guest blogger  is Hugh Curran - Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy...