Digital Adspend grows by 25% in the first half of 2015 to a landmark high of €162m Mobile adspend is now 40% of total digital spend with growth year-on-year of 72% Native advertising has been broken out for the first time with a spend of €16m in H1 2015 (Jan to June 2015) The H1 […]
Author Archive | IabIreland
View the Infographic for IAB PwC Online Adspend Study H1 2015
View the Infographic for IAB PwC Online Adspend Study H1 2015 here. View the Press Release “Digital Adspend grows by 25% in the first half of 2015 to a landmark high of €162m” IAB Ireland members can view the full Adspend report, by logging in and accessing the Adpsend section.
From Apps to Native – Mobilise Your Marketing Mix at IAB Ireland Mobile Connect 2015
IAB Ireland Press Release – IAB Mobile Connect 2015 – Final speaker line-up Wednesday 14th October 2015 FROM APPS TO NATIVE – MOBILISE YOUR MARKETING MIX AT IAB IRELAND MOBILE CONNECT 2015 IAB Ireland’s fourth annual mobile conference IAB Mobile Connect, takes place on the 29th October at the Guinness Storehouse, Dublin. […]
IAB launches initiatives to improve user ad experience
Press Release Thursday October 15th, 2015 IAB launches initiatives to improve user ad experience Today’s announcement of the launch by IAB US of the “L.E.A.N.” ads programme and the IAB Tech Lab, following on the heels of the recent IAB Global IAB Summit, is dramatic proof of the digital advertising industry’s determination to deal […]
Safe Harbour FAQs – IAB Europe, 13th October 2015
SAFE HARBOR FAQ’s – 13 OCTOBER 2015 On 6 October 2015, the Court of Justice of the European Union (“CJEU”) delivered its judgment in C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the U.S.-EU Safe Harbor Framework. These FAQ provide an overview of the implications of the Court’s decision, as well as offer guidance to companies […]
Thinkhouse
Contact Details: Fumbally Square, Dublin 8. Tel: (IRL) +353 1 4200 070 | (UK) +44 203 664 6363 083-4521029 – Cian Maher – Sales/Agency Manager Email: hello@thinkhouse.ie or hello@thinkhouse.co.uk Web: www.thinkhouse.ie | www.thinkhouse.co.uk Company Description: Thinkhouse is an independent creative communications agency that specializes in youth communications (18-35 year olds). Thinkhouse works with global brands […]
3 Media
Contact Details: 28 – 29 Sir John Rogerson Quay Dublin 2 Contacts Telephone: Sinéad Kavanagh – Campaign Manager – 083-1985309 Cian Maher – Sales/Agency Manager – 083-4521029 Lorna Barker – 3Media and Partnership Product Manager – 083 – 8548496 Email: Sinead.kavanagh@three.ie Cian.maher@three.ie Lorna.Barker@three.ie Web: www.3media.ie Company Description: Three is one of Ireland’s leading mobile operators with 35% market share […]
IAB Ireland represented on IAB EU Adblocking Taskforce
Following the recent IAB Global Summit in New York national IABs agreed to collaborate across continents in respect of a global strategy in response to ad blocking. IAB Europe has set up an Ad Blocking taskforce, Suzanne McElligott is a member of the taskforce and will report back via IAB Ireland on agreed actions across […]
MIXXing It UP at IAB US Conference
Suzanne McElligott, CEO of IAB Ireland attended MIXX , the annual conference of IAB US. Are You (User) Experienced? was the thought provoking theme for 2015. The 2 day conference with 2,000 delegates is the biggest event of New York’s Advertising Week. Featuring keynotes such as Yahoo!’s Marissa Mayer, IPG’s Mike Roth, and Daniel Ek founder of Spotify, […]
‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe
Tuesday, September 29, 2015 ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile & Programmatic Play in the Future of the Digital Video Advertising Marketplace Report Captures Country-Specific Digital Video Ad Revenues, Wireless and Broadband Availabilities & More NEW YORK, NY (September 29, 2015) — The […]
