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IAB US & MRC release the Social Media Measurement Guidelines & Definitions Handbook

IAB US work with MRC to release the MRC Social Media Measurement Guidelines (first published on the www.iab.com web site in December 2015) The IAB...

Data protection deal a setback for Europe

Data protection deal a setback for Europe - 16 December 2015

Video Advertising Glossary Launched

Do you need to Jargon Bust the latest Video Advertising terms? The IAB Ireland Video Council have launched a Video Advertising Glossary to help you with...

Developing a Calendar and Persona for your Social Communications

Our guest blogger  is Hugh Curran - Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy...

Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals

Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals Brussels, 9th...

2015, the year in which brands truly cracked social media (Part Two)

This blog piece is the second part of two part post. Read the first post here. Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie...

The Shift to HTML5 briefing – presentations available to download

The Shift to HTML5 – An IAB Ireland Briefing for publishers, agencies and brands was held on the 25th of November 2015. Aimed at...

The fantastic achievements of IAB Ireland Councils in 2015

We have had very active councils this year with a variety of outputs across Display, Mobile, Native, Search, Social and Video Councils. Just a few...

IAB Search Council, latest blog posts & glossary published

The IAB Ireland Search Council have been busy in the last few weeks. Two blog posts have been published: - Remarketing for Search (RLSA) 101, on the Google...

Europe’s booming online ad industry accounts for 1.4 million jobs, € 100 billion of Gross Value Added (GVA)*, new study reports

Brussels, BELGIUM, November 25 - Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half.  It...

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