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Speakers & Theme Announced for IAB Connect 2016 – Press Release

Thursday 18th February 2016   In the midst of the Digital Revolution, it is time to stop and take stock. Join us at IAB Connect 2016...

Measuring what matters, making Analytics count

Our guest blogger is IAB trainer, Steve Thompson (pictured right). Steve is running our first Analytics Workshop next week in Dublin, on how to use analytics...

The Power of Infographics to tell a Story

Our guest blogger this week is Grace Garvey, Digital Communications Manager at Tinderpoint* in Dublin. IAB Ireland members, Tinderpoint have worked jointly on Infographics to assist...

The background to the Irish Adspend study

Overview of the Adspend study The IAB has measured the size of the digital advertising market in the Ireland in conjunction with PricewaterhouseCoopers (PwC) since...

Nielsen

Contact Details: 14 Riverwalk, National Digital Park Citywest Business Campus Dublin 24 Tel: +353 1 4690400 Contact: Karen Mooney, Business Development Manager Email: Karen.Mooney@nielsen.com  Web: www.Nielsen.com/ie Company Description: Nielsen studies consumers in 47 European...

Accenture Digital

Company name: Accenture Digital Contact Details: 1 Grand Canal Square Grand Canal Harbour Dublin 2 Ireland Tel: +353 1 6462000 Web: www.accenture.ie Company Description: Accenture Digital is powered by three practices –Analytics, Interactive, and...

Social Media Future Focus 2016 – Customer Service

"Looking ahead for 2016 and beyond while the big trends are important to learn and evolve with new offerings/ technology, one evolution that is...

Social Media Future Focus 2016 – New Platforms & Advertising on Instagram

"Just when we had got used to incorporating Instagram and Snapchat in our daily routine (and on social media plans), the tech industry has...

Social Media Future Focus 2016 – The increase in Paid Social Media

"This growth for the industry is a huge opportunity to reach interested people however as our audience newsfeeds get more and more cluttered with...

Social Media Future Focus 2016 – Video & Live Broadcasting

"The video should be about the viewer as well as the brand. So ask yourself - what is the viewer, the person, getting from...

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