Author Archive | IabIreland

#We’ve #Lost #The #Plot

Our guest blogger this month is Matthew Mooney – Human Experience Strategist at Radical.ie, who gives his view on the recent overuse of the Hashtag. Radical are a Creative Digital Agency based in Dublin and are IAB Ireland Members, they have been awarded Social Media Agency of the Year 2013, 2014 and 2015.  Matthew is a member of the IAB […]

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Remarketing for Search (RLSA) 101

Our guest blogger this week is Richard Talbot, Head of Paid Search at Tinderpoint in Dublin. Richard is also an active member of the IAB Search Council. His post below is on the Google AdWords’ feature-Remarketing Lists for Search Ads (RLSA), which he argues are often overlooked. Remarketing for Search (RLSA) 101 When it comes […]

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