Contact Details: 28 – 29 Sir John Rogerson Quay Dublin 2 Contacts Telephone: Sinéad Kavanagh – Campaign Manager – 083-1985309 Cian Maher – Sales/Agency Manager – 083-4521029 Lorna Barker – 3Media and Partnership Product Manager – 083 – 8548496 Email: Sinead.kavanagh@three.ie Cian.maher@three.ie Lorna.Barker@three.ie Web: www.3media.ie Company Description: Three is one of Ireland’s leading mobile operators with 35% market share […]
Following the recent IAB Global Summit in New York national IABs agreed to collaborate across continents in respect of a global strategy in response to ad blocking. IAB Europe has set up an Ad Blocking taskforce, Suzanne McElligott is a member of the taskforce and will report back via IAB Ireland on agreed actions across […]
Suzanne McElligott, CEO of IAB Ireland attended MIXX , the annual conference of IAB US. Are You (User) Experienced? was the thought provoking theme for 2015. The 2 day conference with 2,000 delegates is the biggest event of New York’s Advertising Week. Featuring keynotes such as Yahoo!’s Marissa Mayer, IPG’s Mike Roth, and Daniel Ek founder of Spotify, […]
Tuesday, September 29, 2015 ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile & Programmatic Play in the Future of the Digital Video Advertising Marketplace Report Captures Country-Specific Digital Video Ad Revenues, Wireless and Broadband Availabilities & More NEW YORK, NY (September 29, 2015) — The […]
Monday, September 28, 2015 IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment Provides Actionable Insights & Recommendations for Using HTML5 Effectively in Display Ad Creative Serves as Critical Support to Newly Revised ‘IAB Display Creative Guidelines’ NEW YORK, NY (September 28, 2015) — Kicking off the 2015 IAB MIXX Conference, the IAB Technology […]
IAB US have launched an “Ad Blocking Hub” which tackles the subject head-on, with definitions, commentary and coverage of the press coverage in recent weeks. What is Ad Blocking? Technologies that consumers are using to prevent the download or display of advertising. Ad blockers exist for most desktop web browsers and are now beginning to impact mobile […]
First published on the 20th of September 2015 in Business News – Irish Independent, written by Steve Dempsey Last month, the IAB Europe found that over 90pc of agencies, advertisers and publishers aimed to increase their programmatic investment or revenue over the next 12 months. And some are putting even more eggs in the programmatic […]
Research extends to include programmatic mobile and video both showing triple digit growth Cologne, 16 September 2014 – At dmexco 2015 today, IAB Europe announced that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014. This year for the first time programmatic mobile and programmatic video figures […]
IAB Ireland Press Release – Wednesday 16September, 2015 Suzanne McElligott, CEO, IAB Ireland has been appointed a director of the pan European trade organisation, IAB Europe. The IAB Europe board is composed of representatives of ten local IAB associations, reflecting the rich diversity of markets across Europe, and ten corporate members from different stakeholder groups […]
Kevin Rooney, Brand Manager with Pigsback.com gives an update on the reward’s brand recent activities and their reason for becoming IAB Ireland members. Pigsback.com has been a pioneer in promoting brands in the Irish digital market since 2000. We have 575,000 loyal member whom actively engage with our brand. A lot has changed since we […]
