IAB Europe Viewable Impressions White Paper – 11th February 2015 The IAB Europe White Paper reveals trends in trading on viewable impressions across varied European markets. It aims to educate and foster confidence in this specific aspect of digital advertising trading and lays the groundwork for further reflection on recommendations for the European industry with local […]
Author Archive | IabIreland
Independent News & Media announced as Sponsor of IAB Ireland’s Digital Dinner Series 2015
The first dinner of the 2015 IAB Ireland Digital Dinner Series was held recently at the RDS, Dublin, with guest speaker Sharon Walsh, Marketing Director, Heineken Ireland. Sharon spoke about her ‘Digital Wishlist for 2015’ and shared her insights, triumphs and challenges within the Digital Advertising Landscape. This first dinner of the year featured the […]
Research & Profiling Needs of Advertising Agencies – Survey
Do you work at an Advertising Agency? Independent News & Media is seeking to better understand what Advertising Agencies are looking for in terms of Research and Audience profiling. You are invited to participate. It will take approximately 5 minutes to complete the survey.Survey responses will be strictly confidential and data from this research will […]
IAB Ireland in 2014 – the Year in Review
It is that time of year already, time to reflect and a look back over 2014 at the key activities, research and events at IAB Ireland. Digital Storytelling – share your brand story and get to know your audience Digital Storytelling was the theme for our fully booked annual conference IAB Connect, in February. Opening the […]
The Power of Video on Demand, IAB Ireland Research Launch – Event Resources
Note: The next IAB Video Connect Event is scheduled for May the 14th 2015. The Power of Video on Demand, IAB Ireland Research Launch was held today at the Wood Quay Venue in Dublin. The morning briefing explored the power of Video on Demand, launched new Irish research conducted byNielsen, shared ideas on how to […]
Press Release: IAB Ireland launches Video On Demand Research
VOD Consumption is a daily activity for Irish adults 16-24 year viewers are the most engaged – VOD delivers harder to reach audiences Free ad funded channels are the most popular for accessing content IAB Ireland launched new research today tracking Irish users’ consumption and attitudes towards Video on Demand (VOD) in Ireland. The […]
Agenda for The Power of Video on Demand morning briefing released
Video on Demand usage has sky rocketed. The IAB Ireland morning briefing explores the power of Video on Demand, launching new Irish research conducted by Nielsen, also sharing ideas on how to use Video innovatively and showcasing brands who are embracing the emotive power of Video Advertising. his brand new Irish research will explore the 3 […]
Global Certification in Digital Advertising Operations – first successful candidates
IAB Ireland are delighted to announce that Electric Media & RTE Digital are the first successful candidates to achieve the global certification. Read more in the Adworld article. Certification in Digital Advertising Operations Digital media is always evolving. The skill set required for Advertising Operations professionals needs to move with these changes. With the proliferation of […]
Press Release: Ireland’s Advertisers are mobilising – IAB Ireland Mobile Connect 2014
IAB Ireland’s third annual mobile conference IAB Mobile Connect, took place today Thursday, October 30th at the Guinness Storehouse, Dublin. The conference started by releasing the results of the IAB PwC Online Adspend for H1 2014, a study that measures Digital Adspend across platform; desktop and mobile from the period January to June 2014. Key […]
Press Release: IAB/PwC Digital Adspend H1 2014
Digital Adspend grows by a record 40% in the first half of 2014 Total Online Advertising reaches €130m Mobile adspend is now 29% of total digital spend The H1 2014 IAB PwC Online Adspend Study sees record growth of 40% in the Irish digital advertising market with a total digital spend of €130m. Mobile adspend […]
