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Social Media Future Focus 2016 – Video & Live Broadcasting

"The video should be about the viewer as well as the brand. So ask yourself - what is the viewer, the person, getting from...

Expert commentary on 2016 Social Media Trends by Matt Mooney

"There is still that underlying opinion that ‘social media was once free’ (It wasn’t) and ‘now it costs me money to reach people’ (you...

ASAI briefing on new advertising code, review & presentation download

The ASAI & IAB Ireland held a special briefing for IAB Ireland members in Dublin on the 20th of January. The purpose of the...

Going native needs rules of engagement

First published in the Sunday Independent on the 10th of January, 2016. View the original article by Steve Dempsey here. There's a long list of...

IPG MEDIABRANDS

Contact Details: IPG Mediabrands, 6th floor, Block E, Iveagh Court 6 – 8 Harcourt Road, Dublin 2 Tel: +353 1 4751895 Email: viv.maher@mbww.com Web: https://www.mbww.com/ Company Description: We were founded by Interpublic Group...

Digital Advertising Powers Ahead by Suzanne McElligott, CEO, IAB Ireland

It's been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott - this article...

IAB US & MRC release the Social Media Measurement Guidelines & Definitions Handbook

IAB US work with MRC to release the MRC Social Media Measurement Guidelines (first published on the www.iab.com web site in December 2015) The IAB...

Data protection deal a setback for Europe

Data protection deal a setback for Europe - 16 December 2015

Video Advertising Glossary Launched

Do you need to Jargon Bust the latest Video Advertising terms? The IAB Ireland Video Council have launched a Video Advertising Glossary to help you with...

Developing a Calendar and Persona for your Social Communications

Our guest blogger  is Hugh Curran - Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy...

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