IabIreland

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The Shift to HTML5 briefing – presentations available to download

The Shift to HTML5 – An IAB Ireland Briefing for publishers, agencies and brands was held on the 25th of November 2015. Aimed at...

The fantastic achievements of IAB Ireland Councils in 2015

We have had very active councils this year with a variety of outputs across Display, Mobile, Native, Search, Social and Video Councils. Just a few...

IAB Search Council, latest blog posts & glossary published

The IAB Ireland Search Council have been busy in the last few weeks. Two blog posts have been published: - Remarketing for Search (RLSA) 101, on the Google...

Europe’s booming online ad industry accounts for 1.4 million jobs, € 100 billion of Gross Value Added (GVA)*, new study reports

Brussels, BELGIUM, November 25 - Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half.  It...

2015, the year in which brands truly cracked social media (Part One)

Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie are our guest bloggers. Cathy is Marketing Manager at Maximum Media, the digital publishing powerhouse...

#We’ve #Lost #The #Plot

Our guest blogger this month is Matthew Mooney - Human Experience Strategist at Radical.ie, who gives his view on the recent overuse of the Hashtag. Radical...

Absolute Beginner’s Guide to Setting Up Your Social Media – Twitter

This post was originally published by Ann Lowney, Marketing Manager of Eventbrite Ireland on the Eventbrite blog on the 29th of August, 2015.  Ann...

Remarketing for Search (RLSA) 101

Our guest blogger this week is Richard Talbot, Head of Paid Search at Tinderpoint in Dublin. Richard is also an active member of the...

Search Marketing – important tips & terms

For anyone involved in digital marketing, Search Marketing in particular, it is important to stay up to date with the updates to Google AdWords....

Infograph: Digital Adspend for H1 2015

Our guest blogger is Sasha Kinch, Social Media Executive with INM.ie. This blog post was originally published on the INM.ie web site on the...

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