Introducing the Consumer Barometer by Google, a handy online tool which provides local data on the Irish market regarding digital consumer insights. The Consumer Barometer is a tool to help understand how people use the Internet across the world. It is a free online tool, that delivers consumer insights to support planning and decision-making in a […]
Author Archive | IabIreland
IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing
IAB Ireland – Press Release 14th May 2015 IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing Two thirds of Irish Adults have viewed VOD in the last 6 months Daily VOD consumption is rising The Power of VOD 2 was launched today at […]
IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite
Brussels, 5 May 2015 – The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising formats which offers a new branding environment to advertisers. Gavin Stirrat, Chief Operating Officer at StrikeAd said: “The Mobile Brand Builders lay the foundation for brand advertisers to scale their […]
IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes
IAB Europe Survey on Programmatic Advertising IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in this survey – it should take no longer than 10 minutes. The aim of this survey is to illustrate the current adoption of and attitudes towards programmatic advertising on both […]
Digital Advertising, a key driver for the European digital economy – IAB Europe Report
As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy, with the release of the report; Digital Advertising, a key driver for the European digital economy. […]
IAB Video Connect 2015 speakers announced: why Video Online is truly a brand’s best friend
IAB Ireland – Press Release – 23rd April 2015 Hear from the experts on why Video Online is truly a brand’s best friend for engaging hard to reach audiences IAB Video Connect takes place on Thursday, May 14th from 8.30am to 1pm at the Guinness Storehouse Dublin. Some tickets are still available here. The IAB […]
Digital Adspend grows by 34% in 2014
Digital Adspend grows by 34% in 2014 Total Online Advertising reaches a high of €263m €1 in every €3 of digital adspend is now on mobile The 2014 IAB PwC Online Adspend Study records growth of 34% in the Irish digital ad market with a total digital spend of €263m. Mobile adspend now accounts […]
Infographic – IAB PwC 2014 Online Adspend Study
Click on the image above to view the full Infographic.
IAB UK launches guidelines to provide greater transparency in ‘native’ digital advertising
London, Embargo 9 February 2015: The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising. The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers […]
Digital Advertising embraces Native and Content based Advertising
Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising This very topical theme of ‘Content: Creation, Curation and Amplification’ will be addressed at IAB Connect 2015, which takes place on Thursday, March 26th (8.30am – 1pm) in the Guinness Storehouse, Dublin 8. Digital has revolutionised the […]
