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Europe’s booming online ad industry accounts for 1.4 million jobs, € 100 billion of Gross Value Added (GVA)*, new study reports

Brussels, BELGIUM, November 25 - Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half.  It...

2015, the year in which brands truly cracked social media (Part One)

Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie are our guest bloggers. Cathy is Marketing Manager at Maximum Media, the digital publishing powerhouse...

#We’ve #Lost #The #Plot

Our guest blogger this month is Matthew Mooney - Human Experience Strategist at Radical.ie, who gives his view on the recent overuse of the Hashtag. Radical...

Absolute Beginner’s Guide to Setting Up Your Social Media – Twitter

This post was originally published by Ann Lowney, Marketing Manager of Eventbrite Ireland on the Eventbrite blog on the 29th of August, 2015.  Ann...

Remarketing for Search (RLSA) 101

Our guest blogger this week is Richard Talbot, Head of Paid Search at Tinderpoint in Dublin. Richard is also an active member of the...

Search Marketing – important tips & terms

For anyone involved in digital marketing, Search Marketing in particular, it is important to stay up to date with the updates to Google AdWords....

Infograph: Digital Adspend for H1 2015

Our guest blogger is Sasha Kinch, Social Media Executive with INM.ie. This blog post was originally published on the INM.ie web site on the...

Mobile Connect 2015 event archive – download speakers presentations & more!

We are delighted to launch our IAB Mobile Connect 2015 event archive, with details of the media coverage and the speakers presentations available for...

Native Advertising – A Guide from IAB Ireland’s Native Council

29th October 2015 - The release of the Native Advertising: A Guide from IAB Ireland's Native Council, download the PDF below: Native Advertising - A...

IAB Ireland Mobile Audit 2015 Infographic – Auto & Retail

View our new IAB Ireland Mobile Audit 2015 Infographic - Auto & Retail, click the image below:

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