Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a better understanding and discussion on this topic. For the last 20 years digital advertising has evolved to become the most accountable advertising medium, delivering unparalleled levels of data insight and effectiveness […]
Author Archive | IabIreland
Re-targeting, performance, and the rise of the programmatic marketer
Click on the image above to view the full report. This article was published in the Sunday Business Post on the 22nd of February 2015 Steve Dempsey: Only a tiny fraction of a website’s users convert to it, but retargeting can help to zero in on the rest of them Retargeting is one of the […]
Publicis Dublin
Contact Details: Level 4, The Observatory, 7-11 Sir John Rogersons Quay, Telephone: 016499500 Email: robertjcarberry@publicis.ie / angie.lee@publicis.ie Web: www.publicis.ie Company Description: Publicis Dublin is Ireland’s most creative communications agency. Our integrated digital solutions complement and enhance our through-the-line work, ensuring brands engage with consumers on a deeper level through creative digital platforms. Membership Type: Advertising […]
Digital Wishlist 2015 – what do the industry experts predict?
At the first IAB Ireland Digital Dinner of 2015, on January 21st we took the opportunity to question some of the industry experts attending and ask “What is on your Digital Wishlist for the coming year”? Here is a synopsis of the responses. Storytelling & Content The key note speaker for the first Digital Dinner […]
IAB Europe Viewable Impressions White Paper – 11th February 2015
IAB Europe Viewable Impressions White Paper – 11th February 2015 The IAB Europe White Paper reveals trends in trading on viewable impressions across varied European markets. It aims to educate and foster confidence in this specific aspect of digital advertising trading and lays the groundwork for further reflection on recommendations for the European industry with local […]
Independent News & Media announced as Sponsor of IAB Ireland’s Digital Dinner Series 2015
The first dinner of the 2015 IAB Ireland Digital Dinner Series was held recently at the RDS, Dublin, with guest speaker Sharon Walsh, Marketing Director, Heineken Ireland. Sharon spoke about her ‘Digital Wishlist for 2015’ and shared her insights, triumphs and challenges within the Digital Advertising Landscape. This first dinner of the year featured the […]
Research & Profiling Needs of Advertising Agencies – Survey
Do you work at an Advertising Agency? Independent News & Media is seeking to better understand what Advertising Agencies are looking for in terms of Research and Audience profiling. You are invited to participate. It will take approximately 5 minutes to complete the survey.Survey responses will be strictly confidential and data from this research will […]
IAB Ireland in 2014 – the Year in Review
It is that time of year already, time to reflect and a look back over 2014 at the key activities, research and events at IAB Ireland. Digital Storytelling – share your brand story and get to know your audience Digital Storytelling was the theme for our fully booked annual conference IAB Connect, in February. Opening the […]
The Power of Video on Demand, IAB Ireland Research Launch – Event Resources
Note: The next IAB Video Connect Event is scheduled for May the 14th 2015. The Power of Video on Demand, IAB Ireland Research Launch was held today at the Wood Quay Venue in Dublin. The morning briefing explored the power of Video on Demand, launched new Irish research conducted byNielsen, shared ideas on how to […]
Press Release: IAB Ireland launches Video On Demand Research
VOD Consumption is a daily activity for Irish adults 16-24 year viewers are the most engaged – VOD delivers harder to reach audiences Free ad funded channels are the most popular for accessing content IAB Ireland launched new research today tracking Irish users’ consumption and attitudes towards Video on Demand (VOD) in Ireland. The […]
