Our Guest Blogger, Giorgio Vildacci, Product Marketing Manager from Quantcast summarizes how a different approach to measurement can help advertisers and agencies give credit where credit is due. As the industry matures, advertisers are increasingly investing in new ways to measure the impact of digital advertising in the customer journey. However, the way most companies […]
Author Archive | IabIreland
Research: The Mobile Consumer Experience (Oct 2017)
Mobile adoption and usage is prevalent in Ireland and Globally. Mobile devices are an integral part of consumers’ daily lives. 26th October, 2017 IAB Ireland, as part of the wider IAB family participated in Research in May of this year to understand the latest trends of mobile behaviors and perceptions. The research was conducted by […]
Research: IAB Ireland & Nielsen release latest Irish VOD research ‘The Power of VOD 4’
IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market • 74% of Irish Adults (16 +) have watched VOD in the last 6 months • Half of VOD viewers watch daily, rising to 3 in 4 amongst adults under 25. • 40% of VOD […]
IAB MoVi 2017- Mobile and Video: the brand Opportunity
IAB MoVI Our theme for IAB MoVi was ‘Mobile and Video: the brand opportunity’. With Mobile and Video been consistently the key growth areas in Online Adspend, both here in Ireland and across the globe, IAB MoVi 2017 aimed to address the brand opportunity of this growth for both Mobile and Video as well as […]
Presentation: IAB AAI Toolkit ‘Digital comes of Age, Challenges & Solutions ‘ Oct 2017
IAB Ireland AAI Toolkit presi Oct2017 (1)
The five golden rules of programmatic for brands
Gawain Owen, Digital Strategy Director from Jellyfish and guest speaker at the IAB ‘Getting up to speed in Programmatic’ briefing highlights the top 5 golden rules for programmatic. So much has been said about programmatic that it’s often difficult for brand marketers to know whether they’re on the right track with their approach. The truth […]
European Viewability Certification Framework – Documents
Q&A related to the press release European Viewability Measurement Principles Overview of the European Viewability Initiative
Launch of European Viewability Certification Framework
Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), today announces the launch of a comprehensive European Viewability Certification Framework. This […]
MOAT
Company description: Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, […]
PR: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
FOR IMMEDIATE RELEASE IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of recommendations focusing on the reality of user experience in a digital media world of increasing consumption across multiple devices […]
