IAB MoVI Our theme for IAB MoVi was ‘Mobile and Video: the brand opportunity’. With Mobile and Video been consistently the key growth areas in Online Adspend, both here in Ireland and across the globe, IAB MoVi 2017 aimed to address the brand opportunity of this growth for both Mobile and Video as well as […]
Author Archive | IabIreland
Presentation: IAB AAI Toolkit ‘Digital comes of Age, Challenges & Solutions ‘ Oct 2017
IAB Ireland AAI Toolkit presi Oct2017 (1)
The five golden rules of programmatic for brands
Gawain Owen, Digital Strategy Director from Jellyfish and guest speaker at the IAB ‘Getting up to speed in Programmatic’ briefing highlights the top 5 golden rules for programmatic. So much has been said about programmatic that it’s often difficult for brand marketers to know whether they’re on the right track with their approach. The truth […]
European Viewability Certification Framework – Documents
Q&A related to the press release European Viewability Measurement Principles Overview of the European Viewability Initiative
Launch of European Viewability Certification Framework
Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), today announces the launch of a comprehensive European Viewability Certification Framework. This […]
MOAT
Company description: Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, […]
PR: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
FOR IMMEDIATE RELEASE IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of recommendations focusing on the reality of user experience in a digital media world of increasing consumption across multiple devices […]
Brightcove
Company description: Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has thousands of customers in over […]
IAB Global Research launched – Always On: The Mobile Consumer Experience
1 IN 5 SMARTPHONE OWNERS WORLDWIDE USE THEIR DEVICE EVERY 5 MINUTES & NEARLY HALF OF ALL USERS ARE MOTIVATED TO REACT TO ADS AFTER SEEING THEM ON MOBILE IAB Global Research Shows Mobile Web Is Preferred for Functional Tasks and Utility, While Mobile Apps Are Favored for Entertainment and Social Activities (June 13, 2017) […]
IAB Europe – Attitudes to Digital Video Advertising Infographic
IAB Europe conducted Research in November 2016 to look at the Attitudes to Digital Video Advertising among stakeholders including Advertisers, Agencies and Publishers across 31 markets across Europe, including Ireland. About the Research: An online survey was used with the help of the national IAB network to ensure a representative sample across European markets. The […]
