IabIreland

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IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment

Monday, September 28, 2015 IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment Provides Actionable Insights & Recommendations for Using HTML5...

IAB USA launch an “Ad Blocking Hub” resource

IAB US have launched an "Ad Blocking Hub" which tackles the subject head-on, with definitions, commentary and coverage of the press coverage in recent weeks. What...

Boom goes the global programmatic ad explosion

First published on the 20th of September 2015 in Business News - Irish Independent, written by Steve Dempsey Last month, the IAB Europe found that...

European Programmatic Market increases 70.5% to €3.65bn in 2014 according to latest IAB Europe research

Research extends to include programmatic mobile and video both showing triple digit growth Cologne, 16 September 2014 – At dmexco 2015 today, IAB Europe announced that...

IAB Ireland CEO, Suzanne McElligott joins the board of IAB Europe

IAB Ireland Press Release - Wednesday 16September, 2015 Suzanne McElligott, CEO, IAB Ireland has been appointed a director of the pan European trade organisation, IAB...

Pigsback.com join IAB Ireland as members

Kevin Rooney, Brand Manager with Pigsback.com gives an update on the reward's brand recent activities and their reason for becoming IAB Ireland members. Pigsback.com has...

New ASAI Advertising Code – Information Sessions

Read the Press Release from the ASAI on the 7th Edition of the new ASAI code which comes into affect on 1st March 2016. The new...

Proving Social Media Effectiveness means deciding where you want to go…

Our guest blogger this month is Cian Corbett – Business Director @ Radical , who discusses how to define the role of Social Media in an overall marketing...

Global Mobile Advertising revenue tops €24 billion ($31.9 billion) in 2014

13th August, 2015 - IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed their global figures for mobile...

Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows

Brussels, 6th August 2015 - Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic...

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