IabIreland

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Proving Social Media Effectiveness means deciding where you want to go…

Our guest blogger this month is Cian Corbett – Business Director @ Radical , who discusses how to define the role of Social Media in an overall marketing...

Global Mobile Advertising revenue tops €24 billion ($31.9 billion) in 2014

13th August, 2015 - IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed their global figures for mobile...

Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows

Brussels, 6th August 2015 - Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic...

DMG Media Ireland

Contact Details: 3rd Floor, Embassy House Ballsbridge, Dublin 4 Tel: 01 2560967 Email: doug.farrell@dmgmedia.ie Web: www.mailonline.co.uk, www.Evoke.ie Company Description: DMG Media Ireland is the media arm of Daily Mail And General Trust. DMGT publishes...

CopyClear – Information Session for Digital Publishers on Alcohol Advertising

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July...

PR & Digital Marketing: When Forces Combine

Our guest blogger this month is Scott De Buitléir – Digital Communications Manager @ TinderPoint, who discusses how to combine digital marketing campaigns with PR...

IAB Europe Road to Programmatic White Paper & Webinar Playback

The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some...

Five practical steps to comply with EU ePrivacy Directive

This document is intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology companies) comply with Article 5.3 of the...

Carat

Contact Details: 16A The Crescent Monkstown, Co. Dublin Tel: +353 1 2712100 Email: brid.spencer@carat.com Web: www.carat.ie/ Company Description: Owned by global media group Dentsu Aegis Network the Carat network is more than...

Programmatic Search – is it a “thing”?

Reproduced with kind permission from IAB Ireland member, iProspect. "Programmatic Search: What it is, What it isn't, What it will be" by Bartley Sharkey...

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