IabIreland

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DMG Media Ireland

Contact Details: 3rd Floor, Embassy House Ballsbridge, Dublin 4 Tel: 01 2560967 Email: doug.farrell@dmgmedia.ie Web: www.mailonline.co.uk, www.Evoke.ie Company Description: DMG Media Ireland is the media arm of Daily Mail And General Trust. DMGT publishes...

CopyClear – Information Session for Digital Publishers on Alcohol Advertising

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July...

PR & Digital Marketing: When Forces Combine

Our guest blogger this month is Scott De Buitléir – Digital Communications Manager @ TinderPoint, who discusses how to combine digital marketing campaigns with PR...

IAB Europe Road to Programmatic White Paper & Webinar Playback

The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some...

Five practical steps to comply with EU ePrivacy Directive

This document is intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology companies) comply with Article 5.3 of the...

Carat

Contact Details: 16A The Crescent Monkstown, Co. Dublin Tel: +353 1 2712100 Email: brid.spencer@carat.com Web: www.carat.ie/ Company Description: Owned by global media group Dentsu Aegis Network the Carat network is more than...

Programmatic Search – is it a “thing”?

Reproduced with kind permission from IAB Ireland member, iProspect. "Programmatic Search: What it is, What it isn't, What it will be" by Bartley Sharkey...

IAB Europe: EU governments approve privacy text that threatens online business

June 15, Brussels, BELGIUM - A mere month after launching an ambitious digital single market plan, EU Justice ministers today endorsed their version of...

The New RTB formula: Fresh data + individual targeting = great results

Our guest blogger this month is John Lamphiere, who is Director of Sales & Operations at Quantcast Real-time Bidding (RTB), a key component of the programmatic...

IAB Europe: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth

Berlin, 21st May 2015 – At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to...

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