Maria Scannell, Irishmirror.ie and Frazer Waters, Donedeal.ie, are the first Irish candidates to successfully receive the IAB’s Digital Sales Certification, following an examination process in Dublin last week. The Certification represents the highest industry credential for Digital Media sales professionals. Eligibility for the certification is based on a minimum of 2 years work experience in digital media sales which is defined […]
Author Archive | IabIreland
Making the “right” impression in Display Advertising
The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from “served”to “viewable” impression measurement, let’s review the basics. Back in the early days of Digital Advertising, on October 27 1994 to be exact, when Wired.com (known then as “Hot Wired”) invented and displayed the first […]
Maximum Media
Contact Details: Distillery Building Fumbally Court Fumbally Lane Dublin 8 Tel: 01/ 6696900 Email: sales@mamimummedia.ie Web: www.maximummedia.ie, www.Her.ie, www.JOE.ie Company Description Maximum Media operates the leading lifestyle website for Irish Men and Women, JOE.ie and Her.ie. Membership Type: Ordinary Members
Mirror Media
Contact Details: Mirror Media Ireland 2nd Floor, 9a Beckett Way, Park West Industrial Park, Clondalkin, Dublin 12 Tel No: +353 1 8688630 Email: padraig.sugrue@irishmirror.ie Web: www.irishmirror.ie www.dublinllive.ie www.belfastlive.co.uk www.rsvplive.ie Company Description Online publisher and media owner. Mirror Media is part of one of the largest multimedia publishing groups in the UK & Ireland with offices in Belfast & Dublin. […]
The Social Media recipe for success
An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at the increase in Social Media usage during the world’s biggest sporting event – World Cup 2014 in Brazil. Many records were broken during the world cup final, Facebook recorded 280 million […]
Okey Doke – it was a World Cup of Mobile
The second part of a blog on why this sporting event offers a huge opportunity to brands. Read the first blog post on the World Cup of Mobile. There is no doubt, it was a fabulous tournament with the culmination happening in dramatic style in extra time when Mario Götze scoring the winning goal in […]
The World Cup of Mobile: the half-time analysis
The first of a two part blog on why this sporting event offers a huge opportunity to brands Looking around Dublin city centre last night it was clear that the World Cup was well underway, the sight of brightly adorned football fans on our streets is something we have now grown accustomed to, in two […]
Omnicom Media Group
Contact Details: 1 Richview Office Park Clonskeagh Dublin 14 Tel: +353 1 216 5100 Email: jason.nebenzahl@omnicommediagroup.com Web: www.omnicommediagroup.com Company Description: Omnicom Media Group includes the full service media networks OMD and PHD. Membership Type: Advertising Agency Members
Neo@Ogilvy
Contact Details: 6 Ely Place Dublin 2 Ireland Tel No: 01 543 3377 Email: claire.carroll@ogilvy.com Web: www.neoogilvy.ie Company Description: Neo@Ogilvy is a full service digital division working with the Ogilvy Ireland team to develop and deliver effective marketing strategies. Membership Type: Advertising Agency Members
McCannBlue
Contact Details: The Malting Tower Grand Canal Quay Dublin 2 Tel: +353 1 234 3900 Email: info@mcannblue.ie Web: www.mccannblue.ie Company Description: McCannBlue are a creative communications agency for the here, now and next. Our job is to get brands into people’s heads and lives and stay there. We build brand stories and brand experiences that […]
