IabIreland
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IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing
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IAB Ireland - Press Release
14th May 2015
IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD)...
IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite
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Brussels, 5 May 2015 - The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising...
IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes
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IAB Europe Survey on Programmatic Advertising
IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in...
Digital Advertising, a key driver for the European digital economy – IAB Europe Report
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As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon...
IAB Video Connect 2015 speakers announced: why Video Online is truly a brand’s best friend
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IAB Ireland - Press Release - 23rd April 2015
Hear from the experts on why Video Online is truly a brand’s best friend for engaging hard...
Digital Adspend grows by 34% in 2014
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Digital Adspend grows by 34% in 2014
Total Online Advertising reaches a high of €263m
€1 in every €3 of digital adspend is now on...
Infographic – IAB PwC 2014 Online Adspend Study
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Click on the image above to view the full Infographic.
IAB UK launches guidelines to provide greater transparency in ‘native’ digital advertising
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London, Embargo 9 February 2015: The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing...
Digital Advertising embraces Native and Content based Advertising
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Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising
This very topical theme of ‘Content: Creation, Curation...
IAB Ireland holds Briefing on Viewable Impressions – definition, trading & measurement
IabIreland - 0
Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a...
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