IAB Ireland press release 30th October 2014 New mobile only advertising study demonstrates effectiveness of mobile advertising A research first for the Irish market measuring the effectiveness of a mobile only ad campaign has shown that mobile advertising had a higher brand impact than the average scores achieved across other media The Interactive Advertising Bureau […]
Author Archive | IabIreland
A Social Media Action Plan……in a day
A review of our recent IAB Ireland Social Media Workshop held in Dublin. At IAB Ireland we have been busy re-launching our web site, improving our digital communications and refreshing our Social Media activities. To support these efforts, last week I spent a day on a training workshop on Social Media planning and implementation run by IAB Trainer Steve […]
Mobile Connect 2014 Agenda Released
MOBILE CONNECT 2014 – CONFERENCE AGENDA (subject to change) 8.30-9.00 REGISTRATION 9.00-9.20 WELCOME & INTRODUCTION LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2014 Suzanne McElligott, CEO, IAB Ireland 9.20-9.40 IAB IRELAND MOBILE OPTIMIZER STUDY – HOW MOBILE READY ARE IRISH ADVERTISERS? Maeve O’Meara, Marketing Manager, IAB Ireland 9.40-10.10 MOBILE INNOVATION: CHANGES TO MEDIA CONSUMPTION THAT […]
Maximising Membership
“Klout” from “Quirky”? Jargon bust using our Social Media Glossary
This blog piece discusses some of the the new jargon in Social Media, highlighting some of the more interesting terms and phrases. Visit our new Social Media Glossary to find a comprehensive list of terms. Do you know the difference between Crowd-sourcing and Crowd-funding? What about an Unconference from a Splog? I often come across terms that I do not […]
First successful Irish candidates achieve IAB Global Digital Sales Certificate
Maria Scannell, Irishmirror.ie and Frazer Waters, Donedeal.ie, are the first Irish candidates to successfully receive the IAB’s Digital Sales Certification, following an examination process in Dublin last week. The Certification represents the highest industry credential for Digital Media sales professionals. Eligibility for the certification is based on a minimum of 2 years work experience in digital media sales which is defined […]
Making the “right” impression in Display Advertising
The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from “served”to “viewable” impression measurement, let’s review the basics. Back in the early days of Digital Advertising, on October 27 1994 to be exact, when Wired.com (known then as “Hot Wired”) invented and displayed the first […]
Maximum Media
Contact Details: Distillery Building Fumbally Court Fumbally Lane Dublin 8 Tel: 01/ 6696900 Email: sales@mamimummedia.ie Web: www.maximummedia.ie, www.Her.ie, www.JOE.ie Company Description Maximum Media operates the leading lifestyle website for Irish Men and Women, JOE.ie and Her.ie. Membership Type: Ordinary Members
Reach
Contact Details: Reach 2nd Floor, 9a Beckett Way, Park West Industrial Park, Clondalkin, Dublin 12 Tel No: +353 1 8688630 Email: padraig.sugrue@reachplc.com Web: www.reachsolutionsireland.com Company Description Online publisher and media owner. Reach is one of the largest multimedia publishing groups in the UK & Ireland with offices in Belfast, Dublin and Cork. Its portfolio of publications, websites and digital […]
The Social Media recipe for success
An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at the increase in Social Media usage during the world’s biggest sporting event – World Cup 2014 in Brazil. Many records were broken during the world cup final, Facebook recorded 280 million […]
