IabIreland

IAB Europe: EU governments approve privacy text that threatens online business

The New RTB formula: Fresh data + individual targeting = great results

IAB Europe: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth

Consumer Barometer: use of the Internet around the world, with an Irish view

IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing

IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite

IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes

Digital Advertising, a key driver for the European digital economy – IAB Europe Report

IAB Video Connect 2015 speakers announced: why Video Online is truly a brand’s best friend

IAB UK launches guidelines to provide greater transparency in ‘native’ digital advertising