IabIreland

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Infographic – IAB PwC 2014 Online Adspend Study

Click on the image above to view the full Infographic.  

IAB UK launches guidelines to provide greater transparency in ‘native’ digital advertising

London, Embargo 9 February 2015: The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing...

Digital Advertising embraces Native and Content based Advertising

Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising   This very topical theme of ‘Content: Creation, Curation...

IAB Ireland holds Briefing on Viewable Impressions – definition, trading & measurement

Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a...

Re-targeting, performance, and the rise of the programmatic marketer

  Click on the image above to view the full report.   This article was published in the Sunday Business Post on the 22nd of February 2015 Steve Dempsey: Only...

Publicis Dublin

Contact Details: Level 4, The Observatory, 7-11 Sir John Rogersons Quay, Telephone: 016499500 Email: robertjcarberry@publicis.ie / angie.lee@publicis.ie Web: www.publicis.ie Company Description: Publicis Dublin is Ireland's most creative communications agency. Our integrated digital...

Digital Wishlist 2015 – what do the industry experts predict?

At the first IAB Ireland Digital Dinner of 2015, on January 21st we took the opportunity to question some of the industry experts attending...

IAB Europe Viewable Impressions White Paper – 11th February 2015

IAB Europe Viewable Impressions White Paper - 11th February 2015 The IAB Europe White Paper reveals trends in trading on viewable impressions across varied European...

Independent News & Media announced as Sponsor of IAB Ireland’s Digital Dinner Series 2015

The first dinner of the 2015 IAB Ireland Digital Dinner Series was held recently at the RDS, Dublin, with guest speaker Sharon Walsh, Marketing...

Research & Profiling Needs of Advertising Agencies – Survey

Do you work at an Advertising Agency? Independent News & Media is seeking to better understand what Advertising Agencies are looking for in terms...

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