IabIreland
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Consumer Barometer: use of the Internet around the world, with an Irish view
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Introducing the Consumer Barometer by Google, a handy online tool which provides local data on the Irish market regarding digital consumer insights.
The Consumer Barometer...
IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing
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IAB Ireland - Press Release
14th May 2015
IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD)...
IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite
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Brussels, 5 May 2015 - The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising...
IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes
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IAB Europe Survey on Programmatic Advertising
IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in...
Digital Advertising, a key driver for the European digital economy – IAB Europe Report
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As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon...
IAB Video Connect 2015 speakers announced: why Video Online is truly a brand’s best friend
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IAB Ireland - Press Release - 23rd April 2015
Hear from the experts on why Video Online is truly a brand’s best friend for engaging hard...
Digital Adspend grows by 34% in 2014
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Digital Adspend grows by 34% in 2014
Total Online Advertising reaches a high of €263m
€1 in every €3 of digital adspend is now on...
Infographic – IAB PwC 2014 Online Adspend Study
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Click on the image above to view the full Infographic.
IAB UK launches guidelines to provide greater transparency in ‘native’ digital advertising
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London, Embargo 9 February 2015: The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing...
Digital Advertising embraces Native and Content based Advertising
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Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising
This very topical theme of ‘Content: Creation, Curation...
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