IabIreland

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IAB Ireland holds Briefing on Viewable Impressions – definition, trading & measurement

Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a...

Re-targeting, performance, and the rise of the programmatic marketer

  Click on the image above to view the full report.   This article was published in the Sunday Business Post on the 22nd of February 2015 Steve Dempsey: Only...

Publicis Dublin

Contact Details: Level 4, The Observatory, 7-11 Sir John Rogersons Quay, Telephone: 016499500 Email: robertjcarberry@publicis.ie / angie.lee@publicis.ie Web: www.publicis.ie Company Description: Publicis Dublin is Ireland's most creative communications agency. Our integrated digital...

Digital Wishlist 2015 – what do the industry experts predict?

At the first IAB Ireland Digital Dinner of 2015, on January 21st we took the opportunity to question some of the industry experts attending...

IAB Europe Viewable Impressions White Paper – 11th February 2015

IAB Europe Viewable Impressions White Paper - 11th February 2015 The IAB Europe White Paper reveals trends in trading on viewable impressions across varied European...

Independent News & Media announced as Sponsor of IAB Ireland’s Digital Dinner Series 2015

The first dinner of the 2015 IAB Ireland Digital Dinner Series was held recently at the RDS, Dublin, with guest speaker Sharon Walsh, Marketing...

Research & Profiling Needs of Advertising Agencies – Survey

Do you work at an Advertising Agency? Independent News & Media is seeking to better understand what Advertising Agencies are looking for in terms...

IAB Ireland in 2014 – the Year in Review

It is that time of year already, time to reflect and a look back over 2014 at the key activities, research and events at IAB...

The Power of Video on Demand, IAB Ireland Research Launch – Event Resources

Note: The next IAB Video Connect Event is scheduled for May the 14th 2015. The Power of Video on Demand, IAB Ireland Research Launch was...

Press Release: IAB Ireland launches Video On Demand Research

VOD Consumption is a daily activity for Irish adults 16-24 year viewers are the most engaged - VOD delivers harder to reach audiences Free ad funded...

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