IabIreland

Video on Demand usage has sky rocketed. The IAB Ireland morning briefing explores the power of Video on Demand, launching new Irish research conducted...

IAB Ireland are delighted to announce that Electric Media & RTE Digital are the first successful candidates to achieve the global certification. Read more in...

IAB Ireland’s third annual mobile conference IAB Mobile Connect, took place today Thursday, October 30th at the Guinness Storehouse, Dublin. The conference started by releasing...

Digital Adspend grows by a record 40% in the first half of 2014 Total Online Advertising reaches €130m Mobile adspend is now 29% of total digital...

Irish Advertisers get Mobilised 56% have mobile optimised sites ahead of EU average of 54% IAB Ireland’s first Mobile Audit of Irish Advertisers was released...

IAB Ireland press release 30th October 2014 New mobile only advertising study demonstrates effectiveness of mobile advertising A research first for the Irish market measuring the...

A review of our recent IAB Ireland Social Media Workshop held in Dublin. At IAB Ireland we have been busy re-launching our web site, improving...

MOBILE CONNECT 2014 - CONFERENCE AGENDA (subject to change) 8.30-9.00 REGISTRATION 9.00-9.20 WELCOME & INTRODUCTION LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2014 Suzanne McElligott, CEO, IAB...

This blog piece discusses some of the the new jargon in Social Media, highlighting some of the more interesting terms and phrases. Visit our new Social...