Thursday 20th February, 2014, 8.30 – 12.30 Chartered Accountants House, Pearse St, Dublin 2 Digital Branding: the power of storytelling The Webcast is now available to view here Please allow a few minutes for initial downloading – the agenda is below, you can scroll through the presentations at the bottom of the webcast or go […]
Author Archive | IabIreland
Press Release: Irish Sports Fans Prepare for a Smartphone World Cup
Smartphones to play major role in 2014 world cup according to ground-breaking global research from IAB Ireland is one of 11 countries participating in an International IAB study which has just been launched: 2014 World Cup: A Global Mobile perspective. The research was carried out by IAB’s across eleven markets between April and May 2014. Some 5,500 […]
IAB Mediascope – Ireland Results synopsis July 2012
IAB Mediascope – Ireland Results synopsis July 2012
IAB Connect 2014 – Agenda
WELCOME & INTRODUCTION DIGITAL BRANDING: THE POWER OF STORYTELLING Suzanne McElligott, CEO, IAB Ireland STORYTELLING FROM THE TRADITIONAL TO THE MULTI-CHANNEL Joanne Looby – Guinness Global Senior Digital Manager, Diageo ONLY DATA HAS THE ANSWER Amit Kotecha – Head of Marketing, EMEA, Quantcast HOW DATA CAN TRANSFORM YOUR BUSINESS Steve Plimsoll, Chief Technology Office, Mindshare […]
IAB Real time Advertising Breakfast Seminar
What is Real Time Advertising / Bidding / Programmatic Buying? And what are the opportunities for my company? Over the past decade the display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This session aims to demystify the display landscape and […]
IAB Europe AdEx 2012 Press Release
Online advertising sector hits all time high AdEx Benchmark 2012 reveals outstanding year for online advertising as it surpasses newspaper advertising spend for the first time Brussels 28 August 2013 – IAB Europe, in association with IHS has launched the AdEx Benchmark 2012 report, the definitive guide to online advertising spend across Europe. This year […]
IAB Mobile Connect 2013
The theme of IAB Mobile connect 2013 was Connect with Consumers in a multi-screen world. A webcast is now available to view the morning’s presentations – please allow a few minutes for it to download, you can skip to specific presenations by clicking on chapters. The order of presentations is as follows: Making the Most […]
Data Protection Regulation SME Roundtable
DIGITAL SMES VOICE CONCERNS ABOUT PROPOSED DATA PROTECTION REGULATION. The forthcoming data protection Regulation is the most significant set of regulations that will impact on all business in Europe to date. As the legislation is in the form of a Regulation it becomes law automatically in every EU member state. Once the regulation is passed […]
IAB Ireland launches consumer awareness campaign re: OBA June 2013
IAB IRELAND LAUNCHES AD CAMPAIGN IN PARTNERSHIP WITH THE EDAA TO EDUCATE AND EMPOWER CONSUMERS ABOUT TARGETED ONLINE ADVERTISING Ad campaign is designed to drive consumer awareness, provide information and enable consumer choice. Ireland among first countries in wider pan-European roll out IAB Ireland launched today a consumer-focused awareness campaign, developed and funded by the […]
IAB Europe awards MEP Sean Kelly for standing up for data privacy rights
Sean Kelly, Fine Gael MEP for Ireland South, has been selected to receive the prestigious IAB Europe Award for Leadership and Excellence for his approach to dealing with privacy concerns over shortcomings in the European Commission’s data protection proposal. IAB Europe represents more than 5,500 online advertising media, research and analytics organisations. Kelly, who serves […]
