Pictured at the launch of the IAB PwC Online adspend study for H1 2012 on 13th November 2012, were Nuala nic Ghearailt, PwC; Suzanne McElliott, CEO, IAB Ireland; Eamonn Fallon, Chairman, IAB Ireland Click Here for Press Release
Author Archive | IabIreland
Irish digital adspend including mobile passes the €150m mark
Online Advertising grows 12.3% year on year Mobile adspend in 2012 reached €9.9m The 2012 IAB PwC Adspend Study records a like for like growth of 12.3% year on year for the Irish market. This double-digit growth for digital is in strong contrast to the overall 6.2% decrease in adspend on other media as tracked […]
IAB Mobile Connect 2012
The theme of IAB Mobile Connect 2012 was The Mobile Marketing Opportunity. A webcast of the event is now available to view – please allow time for the webcast to upload the first time you view. The order of presentations is as follows: Welcome and Introduction – The Mobile Marketing Opportunity Suzanne McElligott, CEO: IAB […]
Mediascope Europe 2012
Mediascope Press Release Mediascope Europe 2012 Overview Mediascope Europe 2012 PPT
IAB Connect 2012
Over 240 delegates representing the key stakeholders in the Irish online advertising industry attended IAB Ireland’s conference, IAB Connect on February 16h. IAB Connect 2012 Press Release
Media Coverage of Mobile Handbook Launch
Business & Leadership AMAS
Coverage of H1 2011 Adspend
Interview with Suzanne McElligott re H1 2011 IAB PwC Adspend on the Persuaders, Dublin CIty FM 18/11/11 – Click Here Coverage of H1 2011 Adspend – Click Here
H1 2011 IAB PwC Coverage
Idworks – Click Here
Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year
Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year Irish Market leads the increase in Display with 31% growth rate Barcelona 8th June 2011: Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average […]
IAB Europe and EIAA merge
IAB Europe and EIAA merge to form single, EMPOWERED European interactive advertising trade ASSOCIATION New organisation combines expertise in research and regulatory affairs to tackle challenges facing the industry in 2011 and beyond 18 May 2011: In an historic move, trade bodies the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau (IAB Europe) […]
