IAB Ireland comScore study: The Branding power of Digital beyond the click (48, IKEA, Renault)
Author Archive | IabIreland
Digital Marketing Drives ROI for FMCG Brands – Download Microsoft Report here
Digital Marketing Drives ROI for FMCG Brands – Download Microsoft Report here
Mediascope – Sport and the shift to Digital Media Bulletin
Mediascope – Sport and the shift to Digital Media Bulletin
IAB Mediascope – Ireland Results July 2012
IAB Mediascope – Ireland Results July 2012
IAB Connect 2014 – Webcast
Thursday 20th February, 2014, 8.30 – 12.30 Chartered Accountants House, Pearse St, Dublin 2 Digital Branding: the power of storytelling The Webcast is now available to view here Please allow a few minutes for initial downloading – the agenda is below, you can scroll through the presentations at the bottom of the webcast or go […]
Press Release: Irish Sports Fans Prepare for a Smartphone World Cup
Smartphones to play major role in 2014 world cup according to ground-breaking global research from IAB Ireland is one of 11 countries participating in an International IAB study which has just been launched: 2014 World Cup: A Global Mobile perspective. The research was carried out by IAB’s across eleven markets between April and May 2014. Some 5,500 […]
IAB Mediascope – Ireland Results synopsis July 2012
IAB Mediascope – Ireland Results synopsis July 2012
IAB Connect 2014 – Agenda
WELCOME & INTRODUCTION DIGITAL BRANDING: THE POWER OF STORYTELLING Suzanne McElligott, CEO, IAB Ireland STORYTELLING FROM THE TRADITIONAL TO THE MULTI-CHANNEL Joanne Looby – Guinness Global Senior Digital Manager, Diageo ONLY DATA HAS THE ANSWER Amit Kotecha – Head of Marketing, EMEA, Quantcast HOW DATA CAN TRANSFORM YOUR BUSINESS Steve Plimsoll, Chief Technology Office, Mindshare […]
IAB Real time Advertising Breakfast Seminar
What is Real Time Advertising / Bidding / Programmatic Buying? And what are the opportunities for my company? Over the past decade the display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This session aims to demystify the display landscape and […]
IAB Europe AdEx 2012 Press Release
Online advertising sector hits all time high AdEx Benchmark 2012 reveals outstanding year for online advertising as it surpasses newspaper advertising spend for the first time Brussels 28 August 2013 – IAB Europe, in association with IHS has launched the AdEx Benchmark 2012 report, the definitive guide to online advertising spend across Europe. This year […]
