IAB Europe & IAB Tech Lab Release Updated Transparency & Consent Framework IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF is an industry tool that supports companies within the digital advertising ecosystem as they manage their […]

GDPR Update and Recommended Actions 1 year on

One year since GDPR was enacted, IAB Ireland along with colleagues from IAB Europe met with the DPC (Data Protection Commissioner) here in Dublin to update on V2 of IAB Europe’s Transparency and Consent Framework. Below is an update from that meeting as well as an update on the UK’s Data Protection Authority’s most recent […]

IAB Europe launches Public Comment for GDPR TCF ver 2.0

IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0 IAB Europe, alongside the IAB Tech Lab, have today announced that the Policies and Technical Specifications for version 2.0 of the Transparency & Consent Framework (TCF) are being made available for public comment. The opportunity to comment will last for 30 […]

IAB Connect 2019 – Presentations

Our theme for IAB Connect 2019, held on 5th April, 2019 at the Guinness Storehouse was A Better Digital World. The agenda was designed to consider some key opportunities and challenges in building a vibrant sustainable digital advertising industry. We had a packed house of brands, publishers, agencies, platforms, adtech and measurement companies along […]

Listen Up Ireland – Digital Audio Research Ireland 2019

IAB Ireland’s Mobile and Audio Council commissioned Red C Research to conduct Research into the Digital Audio Opportunity in Ireland. The research sought to establish the usage of Digital Audio in Ireland across demographics, the channels used, time spent listening, devices used, time of day listening, content, activities whilst listening etc. Digital Audio is defined […]

IAB Ireland PwC Online Adspend Report 2018

IAB Ireland press release Thursday 4th April 2019 Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB / PwC Online Adspend Study published today. Total Digital adspend is €574m reflecting year-on-year growth of 17% for 2018 Mobile adspend reaches €376m for the year ended 2018, with a growth rate of […]

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Author Archive | IabIreland

IAB PwC Online Adspend Study H1 2013 full presentation

IAB PwC Online Adspend Study H1 2013 one page synopsis

IAB Europe AdEx 2012 Full Report

IAB US Mobile Creative best practice June 2013

Mediascope: Digital first for Ireland’s Mums

Mediascope Europe: Digital Natives Bulletin July 2013

Smartphones and the implications for advertising – Red C May 2013

The European Landscape – Alison Fennah presentation april 2013

IAB Ireland comScore study: The Branding power of Digital beyond the click (48, IKEA, Renault)

Digital Marketing Drives ROI for FMCG Brands – Download Microsoft Report here

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