IabIreland

Consumer Barometer: use of the Internet around the world, with an Irish view

IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing

IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite

IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes

Digital Advertising, a key driver for the European digital economy – IAB Europe Report

IAB Video Connect 2015 speakers announced: why Video Online is truly a brand’s best friend

IAB UK launches guidelines to provide greater transparency in ‘native’ digital advertising

Digital Advertising embraces Native and Content based Advertising

IAB Ireland holds Briefing on Viewable Impressions – definition, trading & measurement

Re-targeting, performance, and the rise of the programmatic marketer