Author Archive | IabIreland

Mediascope Press Release Mediascope Europe 2012 Overview Mediascope Europe 2012 PPT  

Over 240 delegates representing the key stakeholders in the Irish online advertising industry attended IAB Ireland’s conference, IAB Connect on February 16h. IAB Connect 2012 Press Release

Business & Leadership AMAS

Interview with Suzanne McElligott re H1 2011 IAB PwC Adspend on the Persuaders, Dublin CIty FM 18/11/11 – Click Here Coverage of H1 2011 Adspend – Click Here  

Idworks – Click Here

Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year Irish Market leads the increase in Display with 31% growth rate Barcelona 8th June 2011:  Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average […]

IAB Europe and EIAA merge to form single, EMPOWERED European interactive advertising trade ASSOCIATION New organisation combines expertise in research and regulatory affairs to tackle challenges facing the industry in 2011 and beyond 18 May 2011: In an historic move, trade bodies the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau (IAB Europe) […]

Dublin, Monday May 9th, 2011: An Taoiseach, Enda Kenny, T.D. today launched a national campaign to get Irish businesses online and make the most of the economic opportunity of the Internet. Getting Irish Business Online (www.gettingbusinessonline.ie) is a partnership between Google, Blacknight Internet Solutions, An Post and the County & City Enterprise Boards and is […]

Irish Independent – Click Here Digital Times – Click Here

Growth of Irish Internet Adspend Surpasses Industry Forecasts 13.5% growth in online adspend 2010 compared to 2009 Display format was the best performer with 29% year on year growth. Growth trend predicted to continue for 2011 as 78% of respondents predict growth/strong growth    The 2010 IAB PwC Online Adspend Study values the Irish online […]